Originally Posted by JMartinko
You hit the nail on the head. The reason we see all of this and will see more is the fact that so many people now DVR the shows to watch later when they can skip the commercials. It also has the added benefit of encouraging you to buy the DVD version of the show at a later date so you can see it 'the way it was meant to be seen', or the way they should have shown it in the first place.
At the same time, cable and satellite Co.'s are pushing the DVR's, then pushing content out to the boxes and inserting ads to the guides and all. Like Martinko said, what's driving the targeted adds are the very boxes that are enabling viewers to avoid them. So the incentive to make sure people see these adds is stronger and stronger, by putting ads in places viewers can't avoid them. What I've seen a lot of more recently are CW and MyNetwork affiliates running crawls at the bottom of the screen for, no credit, bad credit, repo, used car lot "sales" like it's some kind of once in a lifetime event they are holding. But you see it all the time, so far it's only been during syndicated programming and not during primetime network feeds. But their time and temp bug starts off with a "Churches" logo then flips over to their logo's time and temp. Like I need to know what time it is and the temperature at the station, well over a hundred miles away from where I live..
Just like the useless Dow Closing numbers they have sponsors on during the newscasts. Like it's some kind of useful service they are providing to the public, I think in this day and age of broadband I can find out how my stock is doing, verses the three or four indexes they show me giving only a rough idea of how the market fared that day. Totally useless, if I'm going to make changes I'm not consulting the TV station for the best info.
The weather casts are almost becoming a moot point; I just consult one of the many sources on the internet before I leave for work in the morning, that's enough for me to make a decision. Plus whenever it snows 2 inches, even a dusting down here in New Mexico all the stations go crazy about weather coverage, like it's some kind of national emergency, with all the live reports telling you had bad it is, and not to drive out to the highway like they did to setup the Live shot. With the same snow shots you always see, and the same interviews of people saying how much it has snowed and their going to pick up salt or a snow shovel. You could literally just run the same stuff from last times snow coverage and get the same results. Without the expense of sending out the reporters and equipment. This kind of coverage is only valid in the case of an honest blizzard and situation where the public safety is concerned, and I'm sure the public officials will inform all the media when it's necessary to clear the roads, and shut down the city and services. Tell me something I don't already know about! Yeah it's snowing outside, I can see that from my window.
I was not in Colorado for the two large snow storms that happened at the end of the moth in December, I visited between snow storms and just barely missed the second one. I could see the importance of the broadcasters giving out critical info during those two events, but that is on going coverage, not some half hour newscast that finishes, and you won't see them tell the next cast. But I hear the broadcasters did a good job of giving out info, and accurate info too. I guess this became a rant about the current state of the broadcast industry.