Weather is an important thing to people. Consider Milsap, Texas this past couple days. Would seem that WFAA-TV 8 did a great job covering the severe WX in their neck-of-the-woods.
In the last few years (using KMGH as an example), ch7 like most stations would only interrupt programming or run crawls only during programming -- then let the LOUD commercials run totally UN-interrupted (& on-sked). This practice really pissed me off fiercely when I needed up-to-second info to prepare accordingly during nasty WX.
When the Windsor tornado hit, ch7 at least, ran their severe WX pre-empting BOTH commercials & programming. Since that time, depending on given WX conditions, ch 7 has been pre-empting commercials -- leaving programming (like DWTS) intact though crawls do run. Personally, I think ch7 is doing a better service to their viewers with this practice & have EARNED my viewing loyalty.. If the other stations would also engage this practice, their viewership might increase as well. Food 4 thought . . .
Web Master of www.RMRondyNews.com