Originally Posted by Jane B.
This afternoon (05-09-09) while watching golf got a crawl along the bottom of the screen that tomorrow's broadcast is being switched to WRBU (whoever in the world that is!). Looked it up; and KSDK which I can get fine in Centralia, IL (with 30' tower, amp, and rotor) is shown as 65.6 miles away and WRBU is shown as 74.6 miles away and in a slightly different direction. If they are going to carry Cardinal games ONE weekend day why couldn't it be Saturday so that the HALF of the golf that they are showing could be on the day that includes the conclusion. I, for one, would really prefer to see the day that we find out who wins.
If you have a rant about kSDk, you should know that you're going to be standing in a VERY LONG line.
But kSDk aside, the root of the problem here is that there's a built-in incompatibility with a major network affiliate handling local sports broadcasts, particularly for baseball, basketball and hockey, due to the large number of games and resulting pre-emptions of network-originated programming. No doubt there's a strong and attractive financial incentive for the local station to present Cardinal baseball broadcasts, but it inevitably results in unhappy local viewers who don't care about the local sports team and equally unhappy networks executives who lose out a chunk of their national audience.
This largely explains why local sports broadcasts on network affiliates are nowadays pretty much limited to the weekend, as that approach at least avoids stepping on the toes of the most lucrative portion of the network's prime-time programming. FWIW, this is a major departure from the 1960s and 1970s, when the 50 or so Cardinal baseball broadcasts were all on NBC affiliate kSDk, resulting in repeated pre-emptions of local network programming.
Anyway, the local sports advertising jackpot is the reason that golf gets trumped by Cardinal baseball this weekend -- there's a lot more local advertising dollars to be reaped from Cardinal baseball than a golf tournament with relatively limited local appeal.
But it does get worse. My guess, based on your location, is that you're unlikely to receive WRBU at all. Many households in the immediate St. Louis area have difficulty receiving this station, though that tends to be a bigger problem with the digital signal rather than the soon-to-be-defunct analog signal. I hope I'm wrong and you're not completely shut out.
WRBU is a second-rate operation in every possible way, and I'd suggest that rather than blaming them, which is pointless as they simply don't have the finances to even pretend to be a legitimate TV station, you'd be better off lobbying kSDk to make alternative carriage arrangements with some other station in future. But be warned that kSDk is not known for its attentiveness to viewer feedback.
But thanks for your rant -- there's nothing better for me than having a chance to slam my two least favorite local broadcasters in a single post. Almost feels like I've done a day's work here...