Agreed. I've always used dipoles for surround and back speakers, as I've always had a fairly small room. I would say that it has been the lesser of two evils though. Direct fire have always been far too obvious and dipoles have always been slightly lacking - until purchasing the 3008 and using Dynamic EQ. I used to increase the volume of the dipoles to give a bit more presence, but with the 3008 I didn't need to.
Small room + Dipoles + Dynamic EQ = me happy