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Week ending July 8, 2007
Week: 66/34 BD/HD
Year: 67/33 BD/HD
SI: 60/40 BD/HD
What does that mean?
Week: During the week ending on the date shown above, of every 100 hidef disc units sold, 66 were
Blu-ray and 34 HD DVD.
YTD (year-to-date): in the period from Jan 1, 2007, of every 100 hidef disc units sold, 67 were Blu-ray and 33 HD DVD.
SI (since inception): since the inception of both formats (April 2006 to the date shown above), of every 100 hidef disc units sold, 60 were Blu-ray and 40 HD DVD.
Relative sales of dual-format simultaneous new releases
It has been argued that the sales of exclusive titles don't tell us much about the format war, and that we should look at the relative sales of titles that get released on both formats.
HMM05: Data by Home Media Magazine as of May 27, 2007
HMM06: Data by Home Media Magazine as of June 24, 2007
NV03: Data from Nielsen VideoScan as of March 18, 2007
NVRW: Data based on release week Nielsen VideoScan figures
NWRW+1: Data based on week after release, Nielsen VideoScan figures
Historical BD/HD DVD percentages
Important update: April 6, 2007 Sony released to the media a report tracking weekly sales of high-definition packaged media - both HD-DVD and Blu-ray Disc - from 10/1/06 through the week ending 3/18/07. The report, entitled Next Generation Disc Tracking Report, was prepared with sales figures from Nielsen VideoScan. It's the first such detailed sales data we've really seen, featuring graphical breakdowns by format, title and studio. The document has been posted in its entirety on thedigitalbits, with permission by Sony. Unfortunately it now has been pulled down.
In 2007, Home Media Magazine has begun publishing Blu-ray vs HD DVD sales information. To access the magazine, scroll down the page. On the left you'll see a box entitled "This Week's Digital Edition", and underneath the text "Read It Now! Click Here". Click that.
The information consists of relative percentages between BD and HD DVD, weekly, year-to-date and "since inception", as well as the weekly top 5 for BD and HD DVD, and their relative sales within each format.
This information has been combined with that feature on the following articles on PC Magazine:
Making Sense of the High-Def DVD Numbers (posted February 9)
Blu-ray Clearly Leading in Next-Gen DVD Sales (posted March 16)
Additionally, Home Media Magazine has posted a summary of Blu-ray and HD DVD sales in the first quarter of 2007 on this article: Blu-ray Wins Q1
Historical data
Important notes: the data for the weeks ended Jan 7 and Jan 14 did not include HD DVD combo sales. The data before April 8 didn't include weekly percentages and were expressed somewhat differently.
Week ending March 25, 2007
YTD: BD 100/ HD DVD 42.13
SI: BD 100/ HD DVD 79.77
Week ending March 18, 2007
YTD: BD 100/ HD DVD 44.44
SI: BD 100/ HD DVD 84.07
Week ending March 11, 2007
YTD: BD 100/ HD DVD 47.37
SI: BD 100/ HD DVD 89.25
Week ending March 4, 2007
YTD BD 100.00 HD DVD 48.73
SI BD 100.00 HD DVD 91.46
Week ending February 25, 2007
YTD BD 100.00 HD DVD 48.30
SI BD 100.00 HD DVD 94.25
Week ending February 18, 2007
YTD BD 100.00 HD DVD 48.43
SI BD 100.00 HD DVD 98.71
Week ended February 11
YTD BD 100.00 HD 47.62
SI BD 97.08 HD 100.00
Week ended February 4
YTD: BD 100.00 HD 48.38
SI: BD 92.56 HD 100.00
Week ended January 28
YTD: BD 100.00 HD 49.21
SI: BD 87.76 HD 100.00
Week ended January 21
YTD: BD 100.00/ HD DVD 50.51
SI: BD 82.3/ HD DVD 100.00
Week ended January 14
YTD: BD 100.00/ HD 38.36
SI: BD 92.40/ HD 100.00
Week ended January 7
YTD: BD 100.00/ HD 47.14
SI: BD 85.05/ HD 100.00
Thanks to Stephanie Prange of Home Media Magazine and Mark Hachman of PC Magazine for their continued followup information beyond the call of duty.
A listing of retailers reporting to Nielsen VideoScan can be found here.
Actual sales figures
The percentages published weekly don't give us actual unit sales. However, some more specific information has been released during 2007:
1. Nielsen VideoScan report up to March 18
Sales in 2006: 297,041 Blu-ray/462,562 HD DVD
Sales since inception to March 18 sales: 846,771 Blu-ray/712,013 HD DVD
(data from Nielsen VideoScan)
2. HMM article, Blu-ray wins Q1
Sales between Jan. 1 and March 31: 832,530 Blu-ray/359,300 HD DVDs
Since inception to March 31, 2007: 1.2 million Blu-ray/937,500 HD DVDs.
March: 335,980 Blu-ray; 119,570 HD DVDs.
(data from HMM market research)
2. HMM special issue, Hollywood goes hi-def
Sales since inception to May 27, 2007: 1,637,090 Blu-ray/1,192,410 HD DVD
(data from HMM market research)
Week: 66/34 BD/HD
Year: 67/33 BD/HD
SI: 60/40 BD/HD
What does that mean?
Week: During the week ending on the date shown above, of every 100 hidef disc units sold, 66 were
Blu-ray and 34 HD DVD.
YTD (year-to-date): in the period from Jan 1, 2007, of every 100 hidef disc units sold, 67 were Blu-ray and 33 HD DVD.
SI (since inception): since the inception of both formats (April 2006 to the date shown above), of every 100 hidef disc units sold, 60 were Blu-ray and 40 HD DVD.
Relative sales of dual-format simultaneous new releases
It has been argued that the sales of exclusive titles don't tell us much about the format war, and that we should look at the relative sales of titles that get released on both formats.
Code:
Date Title BD/HD Source
092606 The Lake House 1.27 NV03
103106 Mission Impossible III 0.99 HMM05
110706 Nacho Libre 1.19 NV03
112806 Ant Bully 0.62 NV03
Superman Returns 1.14 HMM05
121206 World Trade Center 1.12 NV03
121906 Lady in the Water 1.05 NV03
013007 The Wicker Man 1.43 NV03
021307 The Departed 1.64 HMM06
022007 Babel 1.14 HMM05
032707 Happy Feet 1.65 HMM06
042407 Planet Earth 0.72 HMM06
050107 Dreamgirls 1.53 NVRW
051507 The Fountain 1.50 NVRW
052207 Flags of Our Fathers 1.39 NVRW
Letters from Iwo Jima 1.21 NVRW
060507 Norbit 2.04 NVRW
062607 Black Snake Moan 1.56 NVRW+1
HMM06: Data by Home Media Magazine as of June 24, 2007
NV03: Data from Nielsen VideoScan as of March 18, 2007
NVRW: Data based on release week Nielsen VideoScan figures
NWRW+1: Data based on week after release, Nielsen VideoScan figures
Historical BD/HD DVD percentages
Code:
Day Week YTD SI 01/07 63.3/36.7 63.3/36.7 41.2/58.8 01/14 68.2/31.8 65.7/34.3 43.2/56.8 01/21 67.8/32.2 66.4/33.6 45.1/54.9 01/28 68.8/31.2 67.0/33.0 46.7/53.3 02/04 69.0/31.0 67.4/32.6 48.1/51.9 02/11 69.6/30.4 67.7/32.3 49.3/50.7 02/18 65.0/35.0 67.4/32.6 50.3/49.7 02/25 68.5/31.5 67.4/32.6 51.5/48.5 03/04 65.7/34.3 67.2/32.8 52.2/47.8 03/11 68.7/31.3 67.9/32.1 52.8/47.2 03/18 81.7/18.3 69.2/30.8 54.3/45.7 03/25 n/a 70.4/29.6 55.6/44.4 04/01 n/a 69.9/30.1 56.2/43.8 04/08 62.4/37.6 69.4/30.6 56.4/43.6 04/15 61/39 69/31 57/43 04/22 52/48 68/32 57/43 04/29 71/29 68/32 58/42 05/06 60/40 68/32 57/43 05/13 62/38 68/32 57/43 05/20 58/42 67/33 57/43 05/27 69/31 67/33 58/42 06/03 61/39 67/33 59/41 06/10 66/34 67/33 59/41 06/17 64/36 67/33 59/41 06/24 70/30 67/33 59/41 07/01 65/35 67/33 60/40 07/08 66/34 67/33 60/40
Important update: April 6, 2007 Sony released to the media a report tracking weekly sales of high-definition packaged media - both HD-DVD and Blu-ray Disc - from 10/1/06 through the week ending 3/18/07. The report, entitled Next Generation Disc Tracking Report, was prepared with sales figures from Nielsen VideoScan. It's the first such detailed sales data we've really seen, featuring graphical breakdowns by format, title and studio. The document has been posted in its entirety on thedigitalbits, with permission by Sony. Unfortunately it now has been pulled down.
In 2007, Home Media Magazine has begun publishing Blu-ray vs HD DVD sales information. To access the magazine, scroll down the page. On the left you'll see a box entitled "This Week's Digital Edition", and underneath the text "Read It Now! Click Here". Click that.
The information consists of relative percentages between BD and HD DVD, weekly, year-to-date and "since inception", as well as the weekly top 5 for BD and HD DVD, and their relative sales within each format.
This information has been combined with that feature on the following articles on PC Magazine:
Making Sense of the High-Def DVD Numbers (posted February 9)
Blu-ray Clearly Leading in Next-Gen DVD Sales (posted March 16)
Additionally, Home Media Magazine has posted a summary of Blu-ray and HD DVD sales in the first quarter of 2007 on this article: Blu-ray Wins Q1
Historical data
Important notes: the data for the weeks ended Jan 7 and Jan 14 did not include HD DVD combo sales. The data before April 8 didn't include weekly percentages and were expressed somewhat differently.
Week ending March 25, 2007
YTD: BD 100/ HD DVD 42.13
SI: BD 100/ HD DVD 79.77
Week ending March 18, 2007
YTD: BD 100/ HD DVD 44.44
SI: BD 100/ HD DVD 84.07
Week ending March 11, 2007
YTD: BD 100/ HD DVD 47.37
SI: BD 100/ HD DVD 89.25
Week ending March 4, 2007
YTD BD 100.00 HD DVD 48.73
SI BD 100.00 HD DVD 91.46
Week ending February 25, 2007
YTD BD 100.00 HD DVD 48.30
SI BD 100.00 HD DVD 94.25
Week ending February 18, 2007
YTD BD 100.00 HD DVD 48.43
SI BD 100.00 HD DVD 98.71
Week ended February 11
YTD BD 100.00 HD 47.62
SI BD 97.08 HD 100.00
Week ended February 4
YTD: BD 100.00 HD 48.38
SI: BD 92.56 HD 100.00
Week ended January 28
YTD: BD 100.00 HD 49.21
SI: BD 87.76 HD 100.00
Week ended January 21
YTD: BD 100.00/ HD DVD 50.51
SI: BD 82.3/ HD DVD 100.00
Week ended January 14
YTD: BD 100.00/ HD 38.36
SI: BD 92.40/ HD 100.00
Week ended January 7
YTD: BD 100.00/ HD 47.14
SI: BD 85.05/ HD 100.00
Thanks to Stephanie Prange of Home Media Magazine and Mark Hachman of PC Magazine for their continued followup information beyond the call of duty.
A listing of retailers reporting to Nielsen VideoScan can be found here.
Actual sales figures
The percentages published weekly don't give us actual unit sales. However, some more specific information has been released during 2007:
1. Nielsen VideoScan report up to March 18
Sales in 2006: 297,041 Blu-ray/462,562 HD DVD
Sales since inception to March 18 sales: 846,771 Blu-ray/712,013 HD DVD
(data from Nielsen VideoScan)
2. HMM article, Blu-ray wins Q1
Sales between Jan. 1 and March 31: 832,530 Blu-ray/359,300 HD DVDs
Since inception to March 31, 2007: 1.2 million Blu-ray/937,500 HD DVDs.
March: 335,980 Blu-ray; 119,570 HD DVDs.
(data from HMM market research)
2. HMM special issue, Hollywood goes hi-def
Sales since inception to May 27, 2007: 1,637,090 Blu-ray/1,192,410 HD DVD
(data from HMM market research)
