Originally Posted by Kosty
I don't believe that its software that sells hardware.
I do think that there needs to be enough software present to validate a HD DVD player purchase decision. But any new title may not be enough to justify a decision.
But that "critical mass" of HD titles might be as low as 100 titles for some people. Sales of Batman Begins and Superman Returns indicate that new hardware buyers are buying those earllier released titles. When each format has 300 or more titles available, I think that will be enough to support a purchase decsion for most users.
Price is the critical factor I believe in hardware sales, and more hardware will indeed will sell more software.
Software sells hardware and hardware sell software.
That's very true for a new format.
No content and people are reluctand to buy the hardware. This is the case in region B where HD hardly made an impression yet because HD is hard to find at BM retail.
That's the old paradigm.
Today it's different.
I can buy the Toshiba HDDVD player for a good price without a need for HD software. My sole reason can be that it's an affordable player with great upscaling for SD DVD and I need the upgrade to HDMI. My previous player has DVI and is not very compliant with today's display hardware.
There is loads and loads of content I can watch on this player already.
It's a great DVD player too.
Same is true for PS3. I can buy it as a gaming machine with the added bonus of being able to play BR movies. Or vice versa.
The real battle is about getting the content into BM retail. People need to be convinced by real physical evidence that a format is going anywhere.
Advertising alone isn't going to win this format war.
There is a real risk that movie companies only stock retail with low numbers of releases and disc for the forseeable future to keep costs low before the releases gain mass market tracktion.
Sticking some HD disc in a small HD sections in stores isn't going to help.
It going to look pathetic in the sea of DVD releases. If people don't percieve a steady growth both formats could fail utterly.