
Quote:
Blu-ray Sales: In the Driver's Seat
New releases dominated the Blu-ray sales chart with as many as four in the top five. (Transformers: Dark of the Moon is a bit of an odd case, but more on that in a second.)
Drive led the way with 420,000 units / $8.39 million giving it an opening week Blu-ray share of 57%. This is a great opening compared to the film's theatrical run.
In Time also did better on Blu-ray than it did on DVD earning second place with 306,000 units / $6.12 million for an opening week Blu-ray share of 54%. This is the type of film that should thrive on Blu-ray, so it is no real surprise it cracked 50%.
Transformers: Dark of the Moon returned to the chart in third place with 190,000 units / $3.82 million for the week giving it a total of 3.19 million units / $68.03 million. It was able to get back into the top five thanks to the release of the 3D Box Set, but we don't have a breakdown between the new release and the previous Blu-ray release.
Real Steel fell from first to fourth with 187,000 units / $5.24 million for the week giving it totals of 989,000 units / $27.69 million after two.
The Thing rounded out the top five with 168,000 units / $4.03 million, which was 55% of total units sold. Its theatrical run and its home market debut is weak, but that Blu-ray share is strong.
Treasure Buddies just missed the top five with 105,000 units / $2.66 million. Its opening Blu-ray share was 22%, which is low for the format as a whole, but strong for a live action kids' movie.
Dream House managed ninth place, which is what it earn on the DVD sales chart as well. It sold 55,000 unit while generating $1.25 million in opening week sales giving it a Blu-ray share of just 38%. I was expecting more.
To Kill a Mockingbird made its Blu-ray debut in tenth place with 43,000 units / $782,000. This is excellent for a catalog title and the studio should be very happy.
Star Trek: The Next Generation also made its Blu-ray debut this week with The Next Level, which was right behind at 43,000 units / $648,000. This is excellent for a TV on DVD release, especially one that is this old and is merely a taste of future releases.
The Big Year was further back in 14th place with 38,000 units / $894,000. Its hard to spin this number in a positive fashion, but its Blu-ray share of 31% is better than average for the genre.
Finally, we get to The Double in 19th place with 26,000 units / $394,000. It also earned a Blu-ray share of 31%, but action films should perform better than that.
The overall Blu-ray was strong compared to last week and last year. It grew 16% in terms of units and 3% in terms of revenue from last week, which is actually a little weaker than DVD sales grew from last week.
However, its growth was more explosive when compared to last year up 79% in terms of units and 78% in terms of dollars.
As usual, DVD sales were lower than last year, albeit by a more modest margin than we've seen in the recent past. The overall Blu-ray share was mostly steady compared to last week sitting at 44% in terms of units and 49% in terms of revenue. If it can maintain that level while we wait for the winter blockbusters to come out, I will be very happy.
Next week we have good news / bad news. The good news is The Twilight Saga: Breaking Dawn, Part 1 comes out. The bad news is, The Twilight Saga: Breaking Dawn, Part 1 comes out. While the film should sell a lot of DVDs, I don't think its Blu-ray share will be great. Plus, it doesn't come out till Saturday, so only the first two days will count towards this week.
On a more positive note, last year's new releases were terrible, both on DVD and on Blu-ray. In fact, the number one selling Blu-ray was Paranormal Activity 2 at just over 100,000 units. Breaking Dawn, Part 1 should top that. Hell, A Very Harold and Kumar Christmas could top that.
- C.S.Strowbridge
Date posted: 2012-02-14
Movies
Drive
In Time
Transformers: Dark of the Moon
Real Steel
The Thing
Treasure Buddies
Dream House
To Kill A Mockingbird
The Big Year
The Double
Blu-ray Sales: In the Driver's Seat
New releases dominated the Blu-ray sales chart with as many as four in the top five. (Transformers: Dark of the Moon is a bit of an odd case, but more on that in a second.)
Drive led the way with 420,000 units / $8.39 million giving it an opening week Blu-ray share of 57%. This is a great opening compared to the film's theatrical run.
In Time also did better on Blu-ray than it did on DVD earning second place with 306,000 units / $6.12 million for an opening week Blu-ray share of 54%. This is the type of film that should thrive on Blu-ray, so it is no real surprise it cracked 50%.
Transformers: Dark of the Moon returned to the chart in third place with 190,000 units / $3.82 million for the week giving it a total of 3.19 million units / $68.03 million. It was able to get back into the top five thanks to the release of the 3D Box Set, but we don't have a breakdown between the new release and the previous Blu-ray release.
Real Steel fell from first to fourth with 187,000 units / $5.24 million for the week giving it totals of 989,000 units / $27.69 million after two.
The Thing rounded out the top five with 168,000 units / $4.03 million, which was 55% of total units sold. Its theatrical run and its home market debut is weak, but that Blu-ray share is strong.
Treasure Buddies just missed the top five with 105,000 units / $2.66 million. Its opening Blu-ray share was 22%, which is low for the format as a whole, but strong for a live action kids' movie.
Dream House managed ninth place, which is what it earn on the DVD sales chart as well. It sold 55,000 unit while generating $1.25 million in opening week sales giving it a Blu-ray share of just 38%. I was expecting more.
To Kill a Mockingbird made its Blu-ray debut in tenth place with 43,000 units / $782,000. This is excellent for a catalog title and the studio should be very happy.
Star Trek: The Next Generation also made its Blu-ray debut this week with The Next Level, which was right behind at 43,000 units / $648,000. This is excellent for a TV on DVD release, especially one that is this old and is merely a taste of future releases.
The Big Year was further back in 14th place with 38,000 units / $894,000. Its hard to spin this number in a positive fashion, but its Blu-ray share of 31% is better than average for the genre.
Finally, we get to The Double in 19th place with 26,000 units / $394,000. It also earned a Blu-ray share of 31%, but action films should perform better than that.
The overall Blu-ray was strong compared to last week and last year. It grew 16% in terms of units and 3% in terms of revenue from last week, which is actually a little weaker than DVD sales grew from last week.
However, its growth was more explosive when compared to last year up 79% in terms of units and 78% in terms of dollars.
As usual, DVD sales were lower than last year, albeit by a more modest margin than we've seen in the recent past. The overall Blu-ray share was mostly steady compared to last week sitting at 44% in terms of units and 49% in terms of revenue. If it can maintain that level while we wait for the winter blockbusters to come out, I will be very happy.
Next week we have good news / bad news. The good news is The Twilight Saga: Breaking Dawn, Part 1 comes out. The bad news is, The Twilight Saga: Breaking Dawn, Part 1 comes out. While the film should sell a lot of DVDs, I don't think its Blu-ray share will be great. Plus, it doesn't come out till Saturday, so only the first two days will count towards this week.
On a more positive note, last year's new releases were terrible, both on DVD and on Blu-ray. In fact, the number one selling Blu-ray was Paranormal Activity 2 at just over 100,000 units. Breaking Dawn, Part 1 should top that. Hell, A Very Harold and Kumar Christmas could top that.
- C.S.Strowbridge
Date posted: 2012-02-14
Movies
Drive
In Time
Transformers: Dark of the Moon
Real Steel
The Thing
Treasure Buddies
Dream House
To Kill A Mockingbird
The Big Year
The Double
http://www.the-numbers.com/interacti...hp?newsID=7027

Quote:
DVD Sales: Searching for Treasure on the Home Market
While there were a lot of new releases on this week's DVD sales chart, it was clearly a case of quantity over quality as even the best selling release was merely mediocre.
Treasure Buddies was top dog with sales of 381,000 units / $6.47 million during its opening week. This is roughly in line with the previous installment, but below average for the franchise.
Drive was relatively close behind with 313,000 units / $4.87 million. Hopefully it performed better on Blu-ray, as this was not a great start on DVD.
Real Steel fell to third place with 265,000 units / $5.30 million for the week giving it totals of 962,000 units / $17.43 million after two. It wasn't that long ago that even a second-tier release would sell more than 1 million units in the opening week, but the market has really atrophied in recent years.
In Time opened in fourth place with 263,000 units / $3.94 million, which is weak, even compared to its theatrical run. The Thing barely managed a spot in the top five during its opening week with 136,000 units / $2.37 million. It was a non-factor for it theatrical run and now it's struggling on the home market.
There were three more new releases to chart, but they were barely worth mentioning. Dream House placed ninth, but with just 90,000 units / $1.62 million while The Big Year was right behind with 82,000 units / $1.23 million. The final new release to chart was The Double, which only managed 12th place with 58,000 units / $609,000 units. This is not terrible, for a limited release that barely avoided the Mendoza Line during its opening weekend; however, the studio was obviously hoping for a lot more when it gave the film the greenlight.
- C.S.Strowbridge
Date posted: 2012-02-14
Movies
Treasure Buddies
Drive
Real Steel
In Time
The Thing
Dream House
The Big Year
The Double
DVD Sales: Searching for Treasure on the Home Market
While there were a lot of new releases on this week's DVD sales chart, it was clearly a case of quantity over quality as even the best selling release was merely mediocre.
Treasure Buddies was top dog with sales of 381,000 units / $6.47 million during its opening week. This is roughly in line with the previous installment, but below average for the franchise.
Drive was relatively close behind with 313,000 units / $4.87 million. Hopefully it performed better on Blu-ray, as this was not a great start on DVD.
Real Steel fell to third place with 265,000 units / $5.30 million for the week giving it totals of 962,000 units / $17.43 million after two. It wasn't that long ago that even a second-tier release would sell more than 1 million units in the opening week, but the market has really atrophied in recent years.
In Time opened in fourth place with 263,000 units / $3.94 million, which is weak, even compared to its theatrical run. The Thing barely managed a spot in the top five during its opening week with 136,000 units / $2.37 million. It was a non-factor for it theatrical run and now it's struggling on the home market.
There were three more new releases to chart, but they were barely worth mentioning. Dream House placed ninth, but with just 90,000 units / $1.62 million while The Big Year was right behind with 82,000 units / $1.23 million. The final new release to chart was The Double, which only managed 12th place with 58,000 units / $609,000 units. This is not terrible, for a limited release that barely avoided the Mendoza Line during its opening weekend; however, the studio was obviously hoping for a lot more when it gave the film the greenlight.
- C.S.Strowbridge
Date posted: 2012-02-14
Movies
Treasure Buddies
Drive
Real Steel
In Time
The Thing
Dream House
The Big Year
The Double
http://www.the-numbers.com/interacti...hp?newsID=7025






![Casino Royale [Blu-ray]](http://cdn.avsforum.com/2/2f/50x50px-ZC-2f782ed6_B000MRA5NS-51TJuw5Iu7L.jpeg)
![Blade Runner (Five-Disc Complete Collector's Edition) [Blu-ray]](http://cdn.avsforum.com/e/eb/50x50px-ZC-ebdb704b_B000UBMWG4-61UuM4DakzL.jpeg)



















. NTSC Color TV was approved in 1953 yet it did not start to really sell till the early 70's. Some technologies take off really fast (DVD), others are slower (NTSC). I would think Blu-ray is a success by most any measure and will be with us quite sometime.







