Originally Posted by cornell_lingus
Has anybody seen if the Big Ten Network will be offering a subscription to its regional football broadcasts?
BTN will be on DirecTV.
So far, despite agreements with DirecTV, AT&T and more than 70 smaller cable providers, the conference is at a stalemate with all major operators including Comcast, which has 5.7 million subscribers within Big Ten states.
Silverman said the league remains steadfast on the subject of placement.
Every deal we've done so far is expanded basic, he said. We're looking to have that continue in all our deals. They talk about a sports tier. We are not going on a sports tier in the eight-state region. It's wrong.
For now, the Big Ten seems to have backed off telling fans to switch to providers carrying the network. But in the days to come, that tactic will come into play if Comcast and the Big Ten remain at odds.
Somehow, the Big Ten will probably get its placement in expanded basic. Maybe not at the price of $1.10 per subscriber that it's asking. Maybe not close to that price.
At this point, the Big Ten Network - which will air four Big Ten football games on Sept. 1 - is only available through DirecTV. Silverman estimated about 20 percent of consumers in the Big Ten area subscribe to the satellite television service.
Silverman and major cable operators Comcast, Cox and Time-Warner disagree how the Big Ten Network should be distributed. He maintains it should be offered on expanded basic cable within the eight states that are home to Big Ten teams - Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, Pennsylvania and Wisconsin.