Everyone,
The 41 dBu UHF signal contours, the 28 dB VHF-LO signal contours, and the 36 dBu VHF-HI (channels 7-13) signal contours are just a general idea of what to expect, reception-wise, from a broadcast digital station as shown on the FCC signal maps; those are the minimum amounts of signal the FCC says you need to properly decode them. In actuality, as you all know, terrain and other factors contribute positively or negatively to the quality of the signal you get from a station.
When a station submits a broadcast coverage area map to the FCC for consideration, it uses a calculation known as the Longley-Rice method. This method bases the signal strength coverage of a station on the following factors:
For the broadcasting station:
1. Height of broadcast antenna
2. Power of the transmitter
3. Any "nulls" required by the transmitter to protect other stations
For the broadcast receiver:
4. Any terrain in the way between you and the transmitter
5. A "proper" receiving antenna up 30' in the air, without amplification
6. 50' of complete copper RG-6 cable from the antenna to the receiver
What is NOT considered in Longley-Rice maps:
1. Weather conditions, which can substantially extend or reduce the broadcast area at any given time
2. Interference from buildings, including multipath and signal blocking
3. Interference from electrical sources or anything else for that matter
4. Attic installations, which reduces signal strength by at least 50% in most cases
5. Antennas larger or smaller than "proper"
6. Signal amplifiers/preamplifiers placed on antenna systems
Having said that, a site came online back in 2007 that helps you determine signal strength via Longley-Rice maps, and they are updated frequently at Andy Lee's great site:
http://www.tvfool.com
Enjoy!