awmurray put it better than I could from a previous thread:
The idea is to show support for HD DVD by buying movies on a specific day. There is no better way to show support for HD DVD than by backing it financially. That is the language the movie studios understand best. If there is a strong demand for HD DVD software, then hopefully Blu-ray only studios will at least go neutral.
I would also add that the point is to also have a little fun and to try to see how high we can spike sales for one day.
I have e-mailed Universal and Amazon to see what, if anything, they can do to promote April 15th. I will be e-mailing others as well.
The date has been confirmed as the one year anniversary of the launch of HD DVD in the U.S.
The idea is to show support for HD DVD by buying movies on a specific day. There is no better way to show support for HD DVD than by backing it financially. That is the language the movie studios understand best. If there is a strong demand for HD DVD software, then hopefully Blu-ray only studios will at least go neutral.
I would also add that the point is to also have a little fun and to try to see how high we can spike sales for one day.
I have e-mailed Universal and Amazon to see what, if anything, they can do to promote April 15th. I will be e-mailing others as well.
The date has been confirmed as the one year anniversary of the launch of HD DVD in the U.S.

















