Tivo's name was a big springboard...Movie and TV stars were all talking TIVO,TIVO.....So the general public was drawn to that name,,,
Your right, the general public didn't understand DVR's....I was at the head of that line....
I remember being at Radio Shack in 99 or 2000 ,and being talked into buying one...I was using (still am a litle bit, Webtv) so I thought I would use the webtv capabilities of ULT too...That never worked out , but the wife also got on my case about why we needed this new big black box , when we already had the Direct tv and a VCR that would dod the same thing as the ULT...
It tookme a couple weeks to figure out how a DVR would improve my tv watching experience , and what all these people fawning over Tivo were talking about , but the real break through came when the wife discovered she could watch Oprah at 10:30 at night , and skip commercials......Then she was hooked ....And when that Ult lost the HD a couple years ago,,,,,life was torture till it got fixed...
Maybe the Ult and Tivo are like VHS and Beta......Beta was thought o be the better format, but VHS was marketed better...
The ONLY thing that that will sink my Ult days will be as Direct gets more HD channels.....And that will only be in the living room for now...
I bought a Tivo for my parents a couple months ago, and I felt like I was learning to walk all over again.....I guess if you only knew Tivo interface you would be fine , but I don't like it much at all.