Originally Posted by Rutgar
Naaa... it only continues the war for those who are still playing. With a universal player, you're no longer playing.
We're not playing in the format war to start with.
It's the studios that play in it. We're hapless victims of it. Now I know for the sorry lot that were drawn into the hype that the comeback kid by Toshiba was going to sieze the day and outdo the Champion out of the gate and win it that quick, so those people desperately want their investment into HD DVD, sizable for some (including me), to be worthwhile, I think you are not reading what was posted.
Universal players add a third option to a marketplace that already has too many options. General consumers don't go into a market that seems frought with uncertainty. Right now, they are holding back on BD and HD DVD to a large extent BECAUSE of that uncertainty. Throw in an expensive player that says it plays both, but not officially on one just confuses them. They say, "Why are there two standards? One of them is bound to go away."
They wait even longer.
One format wins though and the uncertainty vanishes. Universal could end this now and return certainty to the marketplace. Sure, the very small minority of consumers that have already invested in HD DVD would lose out on new discs, but they would go ahead and invest in BD now rather than wait, which would give Blu-ray that much needed push to finally come that much closer to mainstream.
As it is, consumers aren't jumping in because they're not sure what's going to play out. Dual format players don't fix this problem, they make it worse by throwing out lots of different options to confuse and delay.
Why do you think Samsung dropped the idea of a dual format player last year?
And do you really think the STUDIOS want to produce both formats? It costs them extra money to make discs on both formats because a small market is made smaller by being divided in half with different encodes (by the studios who care enough to do it), different cases, different SKU's.
Then the retailers care because they have to create shelving space for two different versions of the same movie in high definition because of dual format players extending the war.
So we aren't playing in it, but we are certainly going to be hurt by it in the longterm when high def disc prices don't drop below that 20 mark they're at now due to economies of scale not favoring a two format market.
And do consumers really want to pay more for a player that plays both? Or worse have to buy two players just to get all the movies they want?
I know I hated it and I hold Universal and Toshiba responsible for this problem. When two parties disagree, I'll hold the one with the easier solution to blame if that solution isn't done in the interests of the market. Universal and Toshiba could have ended this before it began, but were too self-interested to think of the market.
Meanwhile, the rest of the market was behind the other solution. U and T wanted to be difficult, so here we are. Sure they came out first, but only because they HAD to or they'd be dead already.
The war needs to end. Universal needs to end it now. Just like has been said, even if Universal went neutral, your discs you've already bought would not stop working.