I gotta call Shenanegans on this one. PQ aside (we all know the 960 is the king
) the feature set on the 960 is far superior to that found on the 970. I use the firewire with my camcorder (and one of these days I'll get around to using to record with.) I have a Sony digital camera, and I use that memory stick slot. I have roommates so I watch a lot programming through the TV speaker and that sub, while not really that impressive, makes a big difference. I don't use the cable card only becuase I'm addicted to my DVR. But when I close on my condo and move the DVR to the living room, it'll be nice to still have my digital and premium channels on this set.
I'm not trying to say that the 970 isn't a quality set, because it really is. I don't think it should have been released as an XBR series TV though. And if you will all remember, when the 960 came out the MSRP was $1899 to the 970's $1199 MSRP. I know the majority of us got ours for much less, but when making a comparison, you have to keep the MSRP in mind.