TV Notes
On 'Gossip Girl,' a very grownup event
By Louisa Ada Seltzer, Media Life Magazine - Jan. 30, 2012
"Gossip Girl" is growing up.
Tonight at 8 p.m. one of the CW show's main characters, Blair Waldorf,
This being "Gossip," where fashion is really a character of itself, Blair does so in a gorgeous Vera Wang dress that's getting nearly as much buzz online among its demographic as the real royal wedding last year.
It's quite a grown-up moment for a show that helped define the CW as the network of rich teenage girls, and it very much reflects the maturing of the network itself in its effort to target a slightly older audience.
This season
The CW in turn switched its focus from shows about high school kids, like "Gossip," "Hellcats" and "90210," and tried out a couple shows featuring more mature characters, "Hart of Dixie" and "Ringer," in hopes of drawing a broader audience.
It was a risky move, and it has yet to pay off.
The network's ratings are down this season across every demographic, including 14 percent among its target women 18-34, where it's averaging a 1.2 Nielsen rating.
Still, it takes time for a network to change its identity, and TV ratings have never told the full story for the CW.
In the case of "Gossip," its ratings have always been low, yet it is one of the most popular shows watched online, and its Facebook page has 10.9 million fans, about eight times the number of viewers the show is averaging this season.
http://www.medialifemagazine.com/art...wnup-event.asp
On 'Gossip Girl,' a very grownup event
By Louisa Ada Seltzer, Media Life Magazine - Jan. 30, 2012
"Gossip Girl" is growing up.
Tonight at 8 p.m. one of the CW show's main characters, Blair Waldorf,
Warning: Spoiler! (Click to show)
in the show's 100th episode.Spoiler
Warning: Spoiler! (Click to show)
weds Prince Louis of Monaco
This being "Gossip," where fashion is really a character of itself, Blair does so in a gorgeous Vera Wang dress that's getting nearly as much buzz online among its demographic as the real royal wedding last year.
It's quite a grown-up moment for a show that helped define the CW as the network of rich teenage girls, and it very much reflects the maturing of the network itself in its effort to target a slightly older audience.
This season
Warning: Spoiler! (Click to show)
There are rumors that the identity of the show's mysterious gossip girl, who blogs about the tight-knit group of Upper East Side rich kids, may even be revealed soon.Spoiler
Warning: Spoiler! (Click to show)
Blair got pregnant and miscarried, Dan wrote a book and Serena took a job in Los Angeles.
The CW in turn switched its focus from shows about high school kids, like "Gossip," "Hellcats" and "90210," and tried out a couple shows featuring more mature characters, "Hart of Dixie" and "Ringer," in hopes of drawing a broader audience.
It was a risky move, and it has yet to pay off.
The network's ratings are down this season across every demographic, including 14 percent among its target women 18-34, where it's averaging a 1.2 Nielsen rating.
Still, it takes time for a network to change its identity, and TV ratings have never told the full story for the CW.
In the case of "Gossip," its ratings have always been low, yet it is one of the most popular shows watched online, and its Facebook page has 10.9 million fans, about eight times the number of viewers the show is averaging this season.
http://www.medialifemagazine.com/art...wnup-event.asp










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