Nielsen Overnights (18-49)
So-so debut for new ABC drama 'Missing'
The rating wasn't great, a 2.0 in 18-49s
By Toni Fitzgerald, Media Life Magazine - Mar. 16, 2012
ABC's new drama "Missing" had a so-so premiere last night against college basketball, which undoubtedly drew many viewers to cable.
"Missing" averaged a 2.0 adults 18-49 rating, according to Nielsen overnights, third in the 8 p.m. timeslot behind Fox's "American Idol" and NBC's "Community" and "30 Rock."
It also drew a respectable 10.6 million total viewers, ABC's best audience in the timeslot in more than a year.
It was up smartly from last week in 18-49s, when ABC averaged a 1.3 in the hour for a repeat of "Wipeout," and it improved on ABC's average in the hour this season by 25 percent.
But it was down slightly from a 2.1 for the highly touted bow of "Charlie's Angels" in the same timeslot last fall. "Angels" faded quickly and was canceled after only a few outings.
Actually, in several ways "Missing's" debut is more impressive than "Angels.'" Viewership at 8 p.m. has been down this week because of the onset of daylight saving time over the weekend, which leads people to stay out later and eschew the TV set.
And "Angels" certainly got more promotion, bowing in September.
Still, the fate of "Missing," a limited-run series starring Ashley Judd as a mom trying to find her missing son, will depend on how the series performs in the coming weeks. If it builds, ABC might be happy with it. If it fades, that will likely mean just one season.
Elsewhere last night, NBC's "Community" made a stronger case for renewal by returning from a two-month hiatus with the network's best non-sports average in its timeslot in 14 months.
"Community" averaged a 2.2, up 38 percent over its season average of 1.6. The show may have been helped by an online campaign urging viewers who usually tape-delay the show or watch it online to watch live, hoping to convince NBC to renew it. "Community's" on the fence for a fourth season.
Fellow bubble show "30 Rock," "Community's" lead-out, also hit a season high with a 2.0.
Both shows were also probably helped by not airing against CBS's higher-rated sitcoms, which got the night off as the network aired first-round NCAA men's basketball coverage, along with TNT, TBS and truTV.
Fox was first for the night among 18-49s with a 3.4 average overnight rating and a 10 share. ABC was second at 2.4/7, NBC third at 1.9/5, CBS fourth at 1.7/5, Univision fifth at 1.5/4, CW sixth at 1.0/3 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
Also, ratings for CBS's NCAA coverage are approximate as fast nationals measure timeslot and not actual program data.
At 8 p.m. Fox led with a 4.5 for "American Idol," followed by NBC with a 2.1 for "Community" (2.2) and "Rock" (2.0). ABC was third with a 2.0 for "Missing," Univision fourth with a 1.6 for "Una Familia con Suerte," CBS fifth with a 1.5 for basketball, CW sixth with a 1.2 for "The Vampire Diaries" and Telemundo seventh with a 0.5 for "Una Maid en Manhattan."
ABC took the lead at 9 p.m. with a 3.0 for "Grey's Anatomy," while Fox slipped to second with a 2.2 for a repeat of "Touch." CBS and NBC tied for third at 2.0, CBS for basketball and NBC for "The Office" (2.3) and "Up All Night" (1.7), with Univision fifth with a 1.3 for "Abismo de Pasion," CW sixth with a 0.7 for "The Secret Circle" and Telemundo seventh with a 0.6 for "Corazon Valiente."
At 10 p.m. ABC was first again with a 2.2 for "Private Practice," with NBC second with a 1.6 for "Awake." CBS and Univision tied for third at 1.5, CBS for basketball and Univision for "La Que No Podia Amar," and Telemundo was fifth with a 0.4 for "Relaciones Peligrosas."
Fox also finished first for the night among households with a 7.2 average overnight rating and a 12 share. ABC was second at 6.0/10, CBS third at 3.1/5, NBC fourth at 2.8/5, Univision fifth at 1.8/3, CW sixth at 1.3/2 and Telemundo seventh at 0.7/1.
http://www.medialifemagazine.com/art...a-Missing-.asp
So-so debut for new ABC drama 'Missing'
The rating wasn't great, a 2.0 in 18-49s
By Toni Fitzgerald, Media Life Magazine - Mar. 16, 2012
ABC's new drama "Missing" had a so-so premiere last night against college basketball, which undoubtedly drew many viewers to cable.
"Missing" averaged a 2.0 adults 18-49 rating, according to Nielsen overnights, third in the 8 p.m. timeslot behind Fox's "American Idol" and NBC's "Community" and "30 Rock."
It also drew a respectable 10.6 million total viewers, ABC's best audience in the timeslot in more than a year.
It was up smartly from last week in 18-49s, when ABC averaged a 1.3 in the hour for a repeat of "Wipeout," and it improved on ABC's average in the hour this season by 25 percent.
But it was down slightly from a 2.1 for the highly touted bow of "Charlie's Angels" in the same timeslot last fall. "Angels" faded quickly and was canceled after only a few outings.
Actually, in several ways "Missing's" debut is more impressive than "Angels.'" Viewership at 8 p.m. has been down this week because of the onset of daylight saving time over the weekend, which leads people to stay out later and eschew the TV set.
And "Angels" certainly got more promotion, bowing in September.
Still, the fate of "Missing," a limited-run series starring Ashley Judd as a mom trying to find her missing son, will depend on how the series performs in the coming weeks. If it builds, ABC might be happy with it. If it fades, that will likely mean just one season.
Elsewhere last night, NBC's "Community" made a stronger case for renewal by returning from a two-month hiatus with the network's best non-sports average in its timeslot in 14 months.
"Community" averaged a 2.2, up 38 percent over its season average of 1.6. The show may have been helped by an online campaign urging viewers who usually tape-delay the show or watch it online to watch live, hoping to convince NBC to renew it. "Community's" on the fence for a fourth season.
Fellow bubble show "30 Rock," "Community's" lead-out, also hit a season high with a 2.0.
Both shows were also probably helped by not airing against CBS's higher-rated sitcoms, which got the night off as the network aired first-round NCAA men's basketball coverage, along with TNT, TBS and truTV.
Fox was first for the night among 18-49s with a 3.4 average overnight rating and a 10 share. ABC was second at 2.4/7, NBC third at 1.9/5, CBS fourth at 1.7/5, Univision fifth at 1.5/4, CW sixth at 1.0/3 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-three percent of Nielsen households have DVRs.
Also, ratings for CBS's NCAA coverage are approximate as fast nationals measure timeslot and not actual program data.
At 8 p.m. Fox led with a 4.5 for "American Idol," followed by NBC with a 2.1 for "Community" (2.2) and "Rock" (2.0). ABC was third with a 2.0 for "Missing," Univision fourth with a 1.6 for "Una Familia con Suerte," CBS fifth with a 1.5 for basketball, CW sixth with a 1.2 for "The Vampire Diaries" and Telemundo seventh with a 0.5 for "Una Maid en Manhattan."
ABC took the lead at 9 p.m. with a 3.0 for "Grey's Anatomy," while Fox slipped to second with a 2.2 for a repeat of "Touch." CBS and NBC tied for third at 2.0, CBS for basketball and NBC for "The Office" (2.3) and "Up All Night" (1.7), with Univision fifth with a 1.3 for "Abismo de Pasion," CW sixth with a 0.7 for "The Secret Circle" and Telemundo seventh with a 0.6 for "Corazon Valiente."
At 10 p.m. ABC was first again with a 2.2 for "Private Practice," with NBC second with a 1.6 for "Awake." CBS and Univision tied for third at 1.5, CBS for basketball and Univision for "La Que No Podia Amar," and Telemundo was fifth with a 0.4 for "Relaciones Peligrosas."
Fox also finished first for the night among households with a 7.2 average overnight rating and a 12 share. ABC was second at 6.0/10, CBS third at 3.1/5, NBC fourth at 2.8/5, Univision fifth at 1.8/3, CW sixth at 1.3/2 and Telemundo seventh at 0.7/1.
http://www.medialifemagazine.com/art...a-Missing-.asp










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