Nielsen Notes (Broadcast)
A final bounce for March Madness
Title game rises 4 percent, to 20.9 million viewers
By Toni Fitzgerald, Media Life Magazine - Apr. 4, 2012
Overall NCAA men's basketball tournament ratings were down this year, but March Madness did end on a higher note than last year.
Monday's championship game between Kentucky and Kansas averaged 20.9 million total viewers on CBS, according to Nielsen, up 4 percent over the 20.1 million who tuned in to the 2011 title contest between UConn and Butler.
The game drew the second-highest viewership for any NCAA final since 2005, behind only 2010's game between perennial powerhouse Duke and Butler, which averaged 23.9 million.
Monday's game averaged a 12.3 household rating, up 5 percent from an 11.7 last year and also second-best since 2005, when North Carolina defeated Illinois in a game that averaged a 15 rating and 23.9 million viewers.
Still, for the entire three-week competition, CBS and fellow carriers TBS, TNT and truTV were actually down compared to last year. The tourney averaged a 6.1 household rating, off 4 percent from a 6.4 average in 2011.
Last year was the first time that the games were jointly carried by Turner and CBS, and it was also the first time that all the first- and second-round games were televised.
The novelty of that new feature remained fresh this year, with ratings for the first week of games equal to last year.
But viewership dipped after that, following early losses by big-name teams like Duke and a lack of any West Coast teams in the Sweet Sixteen that hurt ratings.
Then ratings went back up for the Final Four and the final game, and that's a credit to the large national followings for the Wildcats and the Jayhawks.
Two traditional basketball powerhouses, they have strong fan bases, which is the hallmark of every big NCAA game. The two other biggest games in the past seven years also featured traditional powerhouses North Carolina and Duke.
* * * *
In broadcast ratings for the week ended April 1:
Among adults 18-49, CBS was first for the week with a 2.8 average rating and an 8 share, followed by Fox at 2.2/67 ABC at 1.8/5, NBC at 1.6/4, Univision at 1.4/4, CW at 0.6/2, Telemundo at 0.5/1, ION and TeleFutura at 0.3/1, Estrella at 0.1/0 and Azteca at 0.0/0.
Top five English-language Big Five shows (18-49s): 1. CBS's "NCAA Basketball" 5.5; 2. Fox's "American Idol-Wednesday" 5.3; 3. CBS's "The Big Bang Theory" 4.7; Tie-4. CBS's "NCAA Basketball Bridge" and NBC's "The Voice" 4.5.
Top five English-language Big Five shows (total viewers): 1. CBS's "NCIS" 18.62 million; 2. ABC's "Dancing with the Stars" 17.96 million; 3. Fox's American Idol-Wednesday" 17.87 million; 4. CBS's "NCAA Basketball" 16.60 million; 5. Fox's "American Idol-Thursday" 15.88 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+SD versus Live+7 playback, week ended March 18): 1. ABC's "Modern Family" 2.5 increase (up 55.6 percent); 2. ABC's "Grey's Anatomy" 1.5 increase (up 50.0 percent); 3. Fox's "New Girl" 1.4 increase (up 50.0 percent); 4. CBS's "Criminal Minds" 1.3 increase (up 46.4 percent); 5. NBC's "The Office" 1.2 increase (up 50.0 percent).
Show on the rise: ABC's "20/20," Friday 10 p.m. The newsmagazine posted a 2.1 rating among 18-49s, a two-year high and up 31 percent from a 1.6 the previous week.
Show on the decline: Fox's "Touch," Thursday 9 p.m. The new drama slipped 18 percent week-to-week among 18-49s from a 3.3 rating to a 2.7.
http://www.medialifemagazine.com/art...ch-Madness.asp
A final bounce for March Madness
Title game rises 4 percent, to 20.9 million viewers
By Toni Fitzgerald, Media Life Magazine - Apr. 4, 2012
Overall NCAA men's basketball tournament ratings were down this year, but March Madness did end on a higher note than last year.
Monday's championship game between Kentucky and Kansas averaged 20.9 million total viewers on CBS, according to Nielsen, up 4 percent over the 20.1 million who tuned in to the 2011 title contest between UConn and Butler.
The game drew the second-highest viewership for any NCAA final since 2005, behind only 2010's game between perennial powerhouse Duke and Butler, which averaged 23.9 million.
Monday's game averaged a 12.3 household rating, up 5 percent from an 11.7 last year and also second-best since 2005, when North Carolina defeated Illinois in a game that averaged a 15 rating and 23.9 million viewers.
Still, for the entire three-week competition, CBS and fellow carriers TBS, TNT and truTV were actually down compared to last year. The tourney averaged a 6.1 household rating, off 4 percent from a 6.4 average in 2011.
Last year was the first time that the games were jointly carried by Turner and CBS, and it was also the first time that all the first- and second-round games were televised.
The novelty of that new feature remained fresh this year, with ratings for the first week of games equal to last year.
But viewership dipped after that, following early losses by big-name teams like Duke and a lack of any West Coast teams in the Sweet Sixteen that hurt ratings.
Then ratings went back up for the Final Four and the final game, and that's a credit to the large national followings for the Wildcats and the Jayhawks.
Two traditional basketball powerhouses, they have strong fan bases, which is the hallmark of every big NCAA game. The two other biggest games in the past seven years also featured traditional powerhouses North Carolina and Duke.
* * * *
In broadcast ratings for the week ended April 1:
Among adults 18-49, CBS was first for the week with a 2.8 average rating and an 8 share, followed by Fox at 2.2/67 ABC at 1.8/5, NBC at 1.6/4, Univision at 1.4/4, CW at 0.6/2, Telemundo at 0.5/1, ION and TeleFutura at 0.3/1, Estrella at 0.1/0 and Azteca at 0.0/0.
Top five English-language Big Five shows (18-49s): 1. CBS's "NCAA Basketball" 5.5; 2. Fox's "American Idol-Wednesday" 5.3; 3. CBS's "The Big Bang Theory" 4.7; Tie-4. CBS's "NCAA Basketball Bridge" and NBC's "The Voice" 4.5.
Top five English-language Big Five shows (total viewers): 1. CBS's "NCIS" 18.62 million; 2. ABC's "Dancing with the Stars" 17.96 million; 3. Fox's American Idol-Wednesday" 17.87 million; 4. CBS's "NCAA Basketball" 16.60 million; 5. Fox's "American Idol-Thursday" 15.88 million.
Top five time-shifted English-language Big Five shows (18-49s, by Live+SD versus Live+7 playback, week ended March 18): 1. ABC's "Modern Family" 2.5 increase (up 55.6 percent); 2. ABC's "Grey's Anatomy" 1.5 increase (up 50.0 percent); 3. Fox's "New Girl" 1.4 increase (up 50.0 percent); 4. CBS's "Criminal Minds" 1.3 increase (up 46.4 percent); 5. NBC's "The Office" 1.2 increase (up 50.0 percent).
Show on the rise: ABC's "20/20," Friday 10 p.m. The newsmagazine posted a 2.1 rating among 18-49s, a two-year high and up 31 percent from a 1.6 the previous week.
Show on the decline: Fox's "Touch," Thursday 9 p.m. The new drama slipped 18 percent week-to-week among 18-49s from a 3.3 rating to a 2.7.
http://www.medialifemagazine.com/art...ch-Madness.asp










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. Thats the latest pre-season opener I've ever seen. And it looks like NBC is no longer interested in the hall of fame game (Edit: Oh, I bet the Olympic are still going on then).