Nielsen Overnights (18-49)NBC’s ‘Talent’ rises against All-Star GameReality competition averages a 2.7 in 18-49s, up 17 percent
By Toni Fitzgerald, Media Life Magazine
- Jul. 11, 2012
Even airing against tougher competition in Fox's Major League Baseball All-Star Game, NBC's "America's Got Talent" saw a week-to-week jump.
The veteran hit was the night's No. 2 show behind the game, and it was the top non-sports program, jumping 17 percent versus last week.
"Talent" averaged a 2.7 adults 18-49 rating from 8 to 10 p.m., according to Nielsen, peaking with a 3.0 rating in its second hour.
That tied with the All-Star Game at 9 p.m.
It was an otherwise low-rated night for broadcast. The premiere of the new sketch comedy show "Trust Us With Your Life" on ABC managed just a 1.1 at 9 p.m., dropping 21 percent of "Wipeout's" 1.4 lead-in.
Not surprisingly, Fox finished first for the night among 18-49s with a 2.9 average overnight rating and a 9 share. NBC was second at 2.2/7, Univision third at 1.4/4, ABC fourth at 1.3/4, CBS fifth at 1.1/3, Telemundo sixth at 0.7/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-four percent of Nielsen households have DVRs.
Also, ratings for Fox's MLB All-Star Game coverage are approximate as fast nationals measure timeslot and not actual program data. See this story for more on the game's ratings.
At 8 p.m. Fox led with a 2.9 for baseball, followed by NBC with a 2.5 for "Talent." ABC was third with a 1.4 for "Wipeout." CBS and Univision tied for fourth at 1.2, CBS for a repeat of "NCIS" and Univision for "Un Refugio para el Amor." Telemundo was sixth with a 0.6 for "Una Maid en Manhattan" (0.7) and "Rosa Diamante" (0.5), and the CW was seventh with a 0.3 for a repeat of "Hart of Dixie."
Fox and NBC tied for the lead at 9 p.m., each with a 3.0 rating, Fox for baseball and NBC for more "Talent." Univision was third with a 1.5 for "Abismo de Pasion." ABC and CBS tied for fourth at 1.1, ABC for "Trust Us with Your Life" and CBS for a repeat of "NCIS: Los Angeles." Telemundo was sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.2 for a repeat of "The L.A. Complex."
At 10 p.m. Fox was first with a 3.0 for more baseball, with Univision second with a 1.6 for "La Que No Podia Amar." NBC was third with a 1.3 for "Love in the Wild," ABC fourth with a 1.2 for "NY Med," CBS fifth with a 1.1 for "48 Hours Mystery" and Telemundo sixth with a 0.9 for "Pablo Escobar: El Patron del Mal."
Fox was also first for the night among households with a 6.3 average overnight rating and a 10 share. NBC was second at 5.1/8, CBS third at 4.3/7, ABC fourth at 2.7/5, Univision fifth at 1.9/3, Telemundo sixth at 0.9/2 and CW seventh at 0.4/1.http://www.medialifemagazine.com/talent-leads-the-way-against-all-stars/* * * *Nielsen Overnights/TV SportsSlight rise for All-Star Game ratingFox averages an 8.1, up 2.5 percent from last year's all-time low
San Francisco Giants player Melky Cabrera was named the All-Star MVP after hitting a two-run homer.It wasn't by much, but Fox's Major League Baseball All-Star Game did improve over last year's all-time low.
The game averaged an 8.1 metered-market household rating, according to Nielsen, up 2.5 percent over 2011's 7.9.
That's a milestone of sorts for Fox. It's the first time the game has shown a year-to-year improvement since 2008.
And it was the first time in three years that the game did not set another all-time low, though it was still the second-lowest rated game ever.
Still, the low ratings were not a surprise based on the dullness of the game.
Unlike most all-star contests, the outcome of the MLB game actually matters, because it determines which division gets home-field advantage during the playoffs. So it's often more competitive than a typical all-star game.
But yesterday the National League jumped out to a 5-0 lead in the first inning and extended its lead to 8-0 in the fourth, a score that stood for the game.
It's difficult to draw in a big audience when the game is essentially over in the first inning.
St. Louis, home of the defending World Series champion Cardinals, had the highest rating for the game, a 20.5.
Kansas City, the host, ranked second with an 18.7, and Detroit was third with a 16.1.
Detroit's rating was up 50 percent over last year, likely a tribute to All-Star Prince Fielder, who joined the team in the offseason from the Milwaukee Brewers.
Washington, D.C., saw the second-biggest year to year jump, up 36 percent, reflecting the big boom in interest in baseball in the city this year.
The long-hapless Washington Nationals currently sit in first place in the NL East, and Stephen Strasburg pitched the fourth inning for the NL last night.http://www.medialifemagazine.com/slight-rise-for-all-star-game-rating/