Nielsen Overnights (18-49)ABC and CBS surge against Olympics'Wipeout' soars 21 percent over last week, to a 1.7 in 18-49s
By Toni Fitzgerald, Media Life Magazine
- Aug. 10, 2012
Here's a notable Olympic first: Three original Big Four shows saw week-to-week gains against the Games last night, something that had not happened over the previous two weeks.
ABC's "Wipeout," "Rookie Blue" and CBS's "Big Brother" all registered improvements.
"Wipeout" rose 21 percent at 9 p.m. to a 1.7 adults 18-49 rating, according to Nielsen, up from a 1.4 for last week's episode.
Lead-out "Blue" drew a season-high 1.5, up 50 percent over the same night last summer.
"Brother," also at 9 p.m., was up 5 percent over last week's 2.0 to a 2.1, making it the night's highest-rated non-Olympic program.
It also tied Sunday's edition of "Brother" as the highest-rated non-Olympic show during these Games, its best rating in two weeks.
Some of the gains could be due to inflated ratings from preseason football games, which ran on ABC, CBS and Fox last night in a number of markets. The football numbers will be removed from the shows' averages when final ratings come out this afternoon.
The programs also likely benefited from the slightly less fierce competition.
Though NBC easily scored the night's best ratings, and will likely be up over the same night four years ago, Olympics viewership was down from last Thursday, when American Gabby Douglas won the women's gymnastics all-around, drawing the second-biggest audience of the Games.
Univision's "La Que No Podia Amar" also continued its string of strong performances last night with a 1.9, the second-best non-sports show of the night.
Note, Olympic ratings will be released later today and posted on Media Life.
NBC was first for the night among 18-49s with a 6.8 average overnight rating and a 20 share. CBS was second at 1.7/5, ABC third at 1.6/5, Univision fourth at 1.5/4, Fox fifth at 1.0/3, Telemundo sixth at 0.5/1 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-four percent of Nielsen households have DVRs.
At 8 p.m. NBC led with a 5.4 for Olympics, followed by CBS with a 1.8 for repeats of "The Big Bang Theory" and "Two and a Half Men." ABC was third with a 1.6 for a "Wipeout" rerun, Univision fourth with a 1.3 for "Por Ella Soy Eva," Fox fifth with a 1.1 for reruns of "Raising Hope," Telemundo sixth with a 0.5 for "Rosa Diamante" and CW seventh with a 0.3 for a repeat of "The Vampire Diaries."
NBC was first again at 9 p.m. with a 7.3 for Olympics, while CBS remained second with a 2.1 for "Brother." ABC was third with a 1.7 for a new "Wipeout," Univision fourth with a 1.5 For "Abismo de Pasion," Fox fifth with a 1.0 for a repeat of "Glee," Telemundo sixth with a 0.5 for "Corazon Valiente" and CW seventh with a 0.2 for a repeat of "The L.A. Complex."
At 10 p.m. NBC completed the hourly sweep with a 7.6 for more Olympics, while Univision moved to second with a 1.9 for "Amar." ABC was third with a 1.5 for "Rookie Blue," CBS fourth with a 1.1 for a repeat of "Person of Interest" and Telemundo fifth with a 0.5 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.4).
NBC also finished first for the night among households with a 13.4 average overnight rating and a 22 share. CBS was second at 3.8/6, ABC third at 3.0/5, Univision fourth at 2.0/3, Fox fifth at 1.7/3, Telemundo sixth at 0.8/1 and CW seventh at 0.5/1.http://www.medialifemagazine.com/abc-and-cbs-surge-against-olympics/