Nielsen Overnights (18-49)Labor Day takes a toll on broadcastFox's 'Hotel Hell' plunges 29 percent from last week's series high
By Toni Fitzgerald, Media Life Magazine
- Sep. 4, 2012
Labor Day took a toll on Fox’s top-rated Monday lineup last night.
Fox’s “Hotel Hell” dipped sharply from last week’s season high, though it still won the night comfortably for the network.
“Hotel” averaged a 1.7 adults 18-49 rating at 8 p.m., according to Nielsen, down 29 percent from a series-high 2.4 last week.
“Hotel,” which was just renewed for season two, may have been hurt by the absence of usual lead-out “Hell’s Kitchen,” which averaged a 2.9 last week.
Other originals also saw declines on the holiday, when people are often engaged in outdoor activities rather than watching television. NBC’s “Stars Earn Stripes” also fell from last week, from a 1.0 to a 0.9, though the show did run two hours rather than one, as it did last week.
Lead-out “Grimm” slid 13 percent from last week, to a 1.4.
Reruns weren't immune to the declines. CBS's repeat-laden lineup slid 19 percent from last week in primetime.
ABC’s 8 p.m. reality program “Bachelor Pad” was one of the few shows to see week-to-week gains on Labor Day.
It averaged a 1.4, up 0.1 from last week and its best rating since its July premiere.
Fox led the night among 18-49s with a 1.7 average overnight rating and a 5 share. Univision was second at 1.4/4, CBS third at 1.3/3, ABC and NBC tied for fourth at 1.1/3, Telemundo was sixth at 0.5/1 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-five percent of Nielsen households have DVRs.
At 8 p.m. Fox was first with a 1.8 for "Hotel," followed by CBS with a 1.6 for repeats of "How I Met Your Mother" and "The Big Bang Theory." ABC and Univision tied for third at 1.4, ABC for "Pad" and Univision for "Por Ella Soy Eva," with NBC fifth with a 0.9 for "Stripes." The CW and Telemundo tied for sixth at 0.3, CW for "The L.A. Complex" and Telemundo for "Rosa Diamante."
Fox was first again at 9 p.m. with a 1.7 for more "Hotel," while Univision moved to second with a 1.6 for "Abismo de Pasion." ABC was third with a 1.4 for more "Pad," CBS fourth with a 1.3 for repeats of "2 Broke Girls" and "Mike & Molly," NBC fifth with a 0.9 for more "Stripes," Telemundo sixth with a 0.6 for "Corazon Valiente" and CW seventh with a 0.3 for a repeat of "America's Next Top Model."
NBC took the lead at 10 p.m. with a 1.4 for "Grimm," with Univision second with a 1.2 for "Amor Bravio." CBS was third with a 0.8 for a repeat of "Hawaii Five-0," and ABC and Telemundo tied for fourth at 0.6, ABC for a "Castle" rerun and Telemundo for "Pablo Escobar: El Patron del Mal" (0.8) and "El Rostro de la Venganza" (0.4).
CBS finished first for the night among households with a 3.1 average overnight rating and a 5 share. ABC was second at 2.9/5, Fox third at 2.6/4, NBC fourth at 2.1/3, Univision fifth at 1.8/3, Telemundo sixth at 0.7/1 and CW seventh at 0.5/1.http://www.medialifemagazine.com/labor-day-takes-a-toll-on-broadcast/