Nielsen Overnights (18-49)New shows wilt on second TuesdayFox, NBC and CBS programs all fall
By Toni Fitzgerald,
Media Life Magazine - Oct. 3, 2012
The second Tuesday of the new TV season saw some large declines versus week one, but it will be a couple weeks before it’s clear whether those dips were because people weren’t watching the new shows or because they were time-shifting them.
This looks like it will be the defining question of the season, with early DVR playback ratings way up over last year.
Fox’s “Ben and Kate” and “The Mindy Project,” NBC’s “Go On” and “The New Normal” and CBS’s “Vegas” all fell double-digit percentages last night versus their average during premiere week.
“Kate” averaged a 1.6 at 8:30 p.m., according to Nielsen overnights, holding most of “Raising Hope’s” 1.7 lead-in.
It was down 24 percent from last week’s debut, not an unexpected result; last week it aired behind a much higher-rated episode of Fox’s “New Girl.”
“Mindy” drew a 1.9, dropping 21 percent of last week’s debut audience although lead-in “Girl” was actually up slightly, from a 2.7 to a 2.8. It was the only Big Four show to improve versus last week.
NBC’s “Go” fell 19 percent to a season-low 2.2 at 9 p.m., but there was an obvious reason for that. Lead-in “The Voice” was a recap episode rather than an original, and while it managed a still-respectable 2.9, that was down 31 percent from last week, giving “Go” a weaker lead-in.
“Normal,” which like “Go” received a full-season order yesterday, drew a 1.7 at 9:30, off 15 percent from last week. It has been seeing strong DVR gains, and more than likely so will Fox’s comedies, since they all skew young.
CBS, which finished first easily on the night led by No. 1 show “NCIS” with a 3.6, also saw 10 p.m. new drama “Vegas” fade. It dipped 21 percent from last week, to a 2.1.
Meanwhile, ABC didn’t air any new shows. “Dancing with the Stars Results” was well below last year’s average on the same night but did retain 100 percent of last week’s audience, a rarity on the night, drawing a 2.1 at 9 p.m.
Lead-out “Private Practice” fell 16 percent from last week to a 1.6.
The CW’s second-year drama “Hart of Dixie” made its debut at 8 p.m. last night and did pretty well, considering the declines on the other networks. It averaged a 0.8 in adults 18-34, even to last year’s series debut, despite moving to a new night and time.
* * * *
CBS was first for the night among 18-49s with a 2.9 average overnight rating and an 8 share. NBC was second at 2.2/6, Fox third at 2.0/6, ABC fourth at 1.7/5, Univision fifth at 1.5/4, Telemundo sixth at 0.5/2 and CW seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-five percent of Nielsen households have DVRs.
At 8 p.m. CBS led with a 3.6 for "NCIS," followed by NBC with a 2.9 for "Voice." Fox was third with a 1.7 for "Hope" (1.7) and "Kate" (1.6), Univision fourth with a 1.4 for "Por Ella Soy Eva," ABC fifth with a 1.3 for a "Stars" clip show, CW sixth with a 0.7 for "Dixie" and Telemundo seventh with a 0.4 for "Rosa Diamante."
CBS was first again at 9 p.m. with a 3.1 for "NCIS: Los Angeles," while Fox moved to second with a 2.4 for "Girl" (2.8) and "Mindy" (1.9). ABC was third with a 2.1 for a "Stars" results episode, NBC fourth with a 2.0 for "Go On" (2.2) and "The New Normal" (1.7), Univision fifth with a 1.7 for "Abismo de Pasion," Telemundo sixth with a 0.5 for "Corazon Valiente" and CW seventh with a 0.3 for "The Next."
At 10 p.m. CBS was first with a 2.1 for "Vegas," with NBC second with a 1.7 for "Parenthood." ABC was third with a 1.6 for "Practice," Univision fourth with a 1.5 for "Amor Bravio" and Telemundo fifth with a 0.7 for "Pablo Escobar: El Patron del Mal" (0.9) and "El Rostro de la Venganza" (0.5).
CBS also finished first for the night among households with a 9.4 average overnight rating and a 15 share. ABC was second at 6.0/9, NBC third at 3.9/6, Fox fourth at 2.4/4, Univision fifth at 1.9/3 and CW and Telemundo tied for sixth at 0.7/1.
http://www.medialifemagazine.com/new-shows-wilt-on-second-tuesday/