Nielsen Overnights (18-49)‘Voice’ lifts NBC to debate night winSinging competition is night's top entertainment show
By Toni Fitzgerald, Media Life Magazine
- Oct. 23, 2012
NBC won the night of the final presidential debate, with “The Voice” finishing as the evening’s highest-rated entertainment program.
The debate aired on ABC, NBC and CBS from 9 to 10:30 p.m., with analysis from 10:30 to 11.
With only an hour rather than the usual two, “Voice” was down from last week.
It averaged a 4.2 adults 18-49 rating at 8 p.m., according to Nielsen overnights, down 13 percent from a 4.8 for last week’s episode.
That was easily the night’s top non-political, non-sports show. ABC’s “Dancing with the Stars,” also shortened by an hour for the debate, drew a 2.4, which was up 14 percent versus last week, perhaps because of the more limited competition.
CBS aired repeats of sitcoms at 8 p.m. rather than originals.
Fox was the only Big Four network not to air the debate. Instead it had game seven of the National League Championship Series, which looks to be up from game six based on fast nationals.
Ratings for the presidential debate and the baseball game won’t be out until later today. Overnight ratings for both the debate and the game are not reliable as they measure timeslot and not actual program ratings.
NBC was first for the night among 18-49s with a 4.0 average overnight rating and a 10 share. ABC was second at 2.6/6, CBS third at 2.2/5, Fox fourth at 2.1/5, Univision fifth at 1.1/3, Telemundo sixth at 0.5/1 and CW seventh at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. NBC was first with a 4.2 for "The Voice," followed by Fox with a 2.7 for baseball. ABC was third with a 2.4 for "Stars," CBS fourth with a 2.1 for repeats of "The Big Bang Theory" and "2 Broke Girls," Univision fifth with a 1.4 for "Por Ella Soy Eva" and CW and Telemundo tied for sixth at 0.4, CW for "90210" and Telemundo for "Rosa Diamante."
NBC was first again at 9 p.m. with a 4.3 for its debate coverage, with ABC second with a 2.9 and CBS third with a 2.3 for the debate. Fox was fourth with a 1.9 for baseball, Univision fifth with a 1.1 for the debate, Telemundo sixth with a 0.5 for "Corazon Valiente" and CW seventh with a 0.4 for "Gossip Girl."
At 10 p.m. NBC finished first again with a 3.6 for the debate, with ABC second with a 2.6 and CBS third with a 2.1 for their coverage. Fox was fourth with a 1.6 for baseball, Univision fifth with a 0.7 for the debate and Telemundo sixth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.7) and "El Rostro de la Venganza" (0.5).
Among households, ABC led the night with a 7.2 average overnight rating and a 10 share. NBC was second at 6.7/10, CBS third at 4.9/7, Fox fourth at 4.3/6, Univision fifth at 1.4/2, and CW and Telemundo tied for sixth at 0.7/1.http://www.medialifemagazine.com/voice-lifts-nbc-to-debate-night-win/* * * *Nielsen NotesDVR gains temper new shows’ lossesTime-shifting is making up for some of the decreases
By Bill Cromwell, Media Life Magazine
- Oct. 23, 2012
Broadcast shows continued to see strong gains from seven-day DVR playback during the second week of the season.
More notably, the time-shifting made up for some, though not all, declines seen by a number of first-year shows during their second outings.
New programs including CBS’s “Elementary,” Fox’s “The Mindy Project” and ABC’s “Last Resort” saw declines of 14 percent or more in their second weeks according to Nielsen’s live-plus-same-day DVR playback ratings.
There’d been speculation that perhaps, because of the increased number and usage of DVRs this season, some of those declines were being offset by greater DVR usage, with more people time-shifting the shows after catching the premieres live.
That does appear to be the case.
Though new shows still saw week-to-week declines when looking at L+7 numbers, the decreases were smaller.
“Elementary,” for example, averaged a 3.1 L+SD adults 18-49 rating in premiere week and a 4.5 L+7 rating. In week two that slipped to a 2.5 and a 3.7, a 24 percent in live viewing but just an 18 percent decline in L+7.
“Mindy” drew a 2.4 L+SD rating and a 3.1 L+7 in week one; in week two it fell to a 1.9 and a 2.7, a 21 percent and 13 percent decline, respectively.
“Resort” dipped 14 percent from week one to week two in L+SD, from a 2.2 to a 1.9. But in L+7 it declined only 9 percent, from a 3.2 to a 2.9.
The gains are yet another reminder that L+SD numbers are not telling the whole story of a show’s success or failure.
For a select number of shows, the gains in DVR playback can make the difference between being canceled and getting another season, and that number will grow as the number of DVRs continues to increase.
Right now 46 percent of homes have the devices, according to Nielsen.
Overall, with usual top gainer “Modern Family” preempted by the presidential debate, NBC’s “Revolution” saw the biggest DVR increase, up 2.1 over its L+SD rating, a jump of 65.6 percent.
NBC’s “Grimm” and the CW’s “Supernatural” tied for the biggest percentage DVR increases, 75 percent apiece.http://www.medialifemagazine.com/dvr-gains-temper-new-shows-losses/