Nielsen Overnights (18-49)A down night for broadcast shows new and old'Fun' posts a 2.5 in 18-49s, off 22 percent from last week's bow
By Toni Fitzgerald, Media Life Magazine
- Oct. 10, 2013
Every single program on the Big Four took a hit last night, seeing declines from last week.
That included two notable new shows, ABC’s “Super Fun Night” and NBC’s “Ironside.”
“Fun” slid 22 percent from last week, from a 3.2 to a 2.5 adults 18-49 rating, according to Nielsen overnights.
The show retained 66 percent of lead-in “Modern Family’s” rating, compared to 76 percent last week. Some of the decline could certainly be attributed to the fact that “Family” was also off, falling 10 percent from last week to a 3.8. “Family” was easily the night’s top show.
“Ironside” was off 15 percent from last week’s low debut, to a 1.1. NBC points out that its 0.2 dip from premiere week is the smallest for any new drama this season, but there’s little hope the show will survive longer than another week or two with numbers that low.
Of course, no program was immune from last night’s broadcast sink.
It may have been due to increased competition, with the CW debuting its new lineup, FX airing the season-three premiere of “American Horror Story” and TBS airing the deciding game five of the St. Louis Cardinals-Pittsburgh Pirates playoff series.
Whatever the reason, the decreases were widespread.
NBC’s “Revolution” saw one of the smallest slides, off 5 percent to a 1.5 at 8 p.m., while lead-out “Law & Order: Special Victims Unit” was off by 20 percent.
CBS’s “Survivor” won its 8 p.m. timeslot with a 2.4, off 11 percent from last week, and lead-out “Criminal Minds” was off just 4 percent from last week, to a 2.6. At 10 p.m., “CSI” tied a series low with a 1.9, off 10 percent from last week.
ABC’s “The Middle” slipped 4 percent, to a 2.2 at 8 p.m., leading into new comedy “Back in the Game,” which fell 11 percent, to a 1.7. At 10 p.m., “Nashville” drew a 1.7, down 11 percent.
Fox’s “The X Factor” averaged a 2.2 from 8 to 10 p.m., 8 percent worse than last week, but it still lifted the network to third on the night behind ABC and CBS, which tied for first.
Meanwhile, on the CW, “Arrow” returned for season two down sharply from last year’s premiere in 18-49s, from a 1.3 to a 0.9, and total viewers, from 4.14 million to 2.7 million. It was in line with what the show averaged for its first-season finale, however.
The new 9 p.m. CW show “The Tomorrow People” held “Arrow’s” audience pretty well in its premiere with a 0.8 in 18-49s and 2.33 million viewers, besting the debut of “Supernatural” in the timeslot last year in viewers.
ABC and CBS tied for first for the night among 18-49s, each with a 2.3 average overnight rating and a 7 share. Fox was third at 2.2/6, NBC fourth at 1.4/4, Univision fifth at 1.3/4, CW sixth at 0.9/3 and Telemundo seventh at 0.5/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
CBS started the night in the lead with a 2.4 at 8 p.m. for “Survivor,” followed by Fox with a 2.1 for “Factor.” ABC was third with a 2.0 for “Middle” (2.2) and “Game” (1.7), NBC and Univision tied for fourth at 1.5, NBC for “Revolution” and Univision for “Porque el Amor Manda,” the CW was sixth with a 0.9 for “Arrow” and Telemundo seventh with a 0.5 for “Dama y Obrero.”
ABC took the lead at 9 p.m. with a 3.2 for “Family” (3.8) and “Fun” (2.5), while CBS slipped to second with a 2.6 for “Minds.” Fox was third with a 2.3 for more “Factor,” NBC fourth with a 1.6 for “SVU,” Univision fifth with a 1.3 for “La Tempestad,” CW sixth with a 0.8 for “Tomorrow” and Telemundo seventh with a 0.6 for “Marido en Alquiler.”
CBS regained the lead at 10 p.m. with a 1.9 for “CSI,” with ABC second with a 1.7 for “Nashville.” NBC was third with a 1.1 for “Ironside,” Univision fourth with a 1.0 for “Que Bonito Amor” and Telemundo fifth with a 0.5 for “Santa Diabla.”
Among households, CBS led the night with a 6.2 average overnight rating and a 10 share. ABC was second at 4.6/8, Fox third at 4.4/7, NBC fourth at 3.7/6, Univision fifth at 1.7/3, CW sixth at 1.6/3 and Telemundo seventh at 0.7/1.http://www.medialifemagazine.com/night-broadcast-shows-new-old/* * * *TV/Nielsen Notes‘S.H.I.E.L.D.’ gets a full-season pickupBowed to best numbers for any new fall drama in four years
In a move that should surprise no one, ABC has picked up a full season of “Marvel’s Agents of S.H.I.E.L.D.,” the first TV show from the comic book company, which, like ABC, is owned by Disney.
“S.H.I.E.L.D.” got off to a strong start last month, averaging a 4.7 adults 18-49 Nielsen rating in its debut, the best for any new drama in four years.
What with all the hype surrounding the program, anything less than that rating would have been a disappointment.
But “S.H.I.E.L.D.” has cooled off notably since then. The third episode this week averaged a 2.9, down 38 percent from its premiere.
“S.H.I.E.L.D.” still won its timeslot and has provided big improvements for ABC in the hour compared to last year, more than doubling the network’s 8 p.m. Tuesday average for the same night in 2012.
“S.H.I.E.L.D.” has also proven to be a strong DVR and online gainer. The first two episodes saw ratings shoot up by 1.6 ratings points apiece during the first three days of replay.
The show also set an online streaming record for its pilot, which was viewed a record 1.6 million times on ABC.com and Hulu during its first five days.
It’s also a key cog in ABC’s fall strategy.
The network completely revamped its Tuesday lineup, taking a gamble by scheduling four new shows on the night and zero veterans.
The strategy has seen mixed results. While “S.H.I.E.L.D.” is doing well, the 10 p.m. drama “Lucky 7” was canceled after just two episodes.
And comedies “The Golbergs” and “Trophy Wife” are posting low ratings at 9 and 9:30 p.m., respectively, following decent debuts.
Whether “S.H.I.E.L.D.” has a long-term spot wrapped up on ABC’s schedule is quite another question.
The show is still seeing declines three episodes in, and its chances at renewal will depend on where its ratings settle.
Though the delayed viewing is certainly a good thing for the program, it won’t matter if live viewing falls below a 2.0 rating, because “S.H.I.E.L.D.” is not cheap to produce.
Ideally Disney would love for “S.H.I.E.L.D.” to succeed, because it has a load of Marvel movies in the pipeline, and “S.H.I.E.L.D.” would be the perfect place to promote them.http://www.medialifemagazine.com/s-h-e-l-d-gets-full-season-pickup/