Nielsen Overnights (18-49)Solid bow for Fox’s ‘Almost Human’Averages a 3.1 in 18-49s for special Sunday sneak preview
By Toni Fitzgerald, Media Life Magazine
- Nov. 18, 2013
With a big lead-in from NFL coverage, Fox’s new drama “Almost Human” debuted to solid, though not spectacular, numbers Sunday night.
The new show posted a 3.1 adults 18-49 rating in its 8 p.m. slot, according to Nielsen overnights, making it Fox’s second-highest-rated new show premiere this fall, behind “Sleepy Hollow,” which drew a 3.5.
While that’s a good number, Fox does have some cause for concern. The show’s rating declined 18 percent from its first to its second half hour, from a 3.4 to a 2.8.
That’s usually a sign people don’t like what they’re watching, though it could also be because viewers were switching channels to “Sunday Night Football,” which starts at 8:30.
Plus, less than half the audience who watched the NFL overrun at 7 p.m. stuck around for “Human.” Fox drew a 6.1 rating for “The OT,” its NFL/postgame wrap-up show.
“Human,” which moves to its regular 8 p.m. Monday timeslot tonight, was still the highest-rated non-sports program of the night, airing against tough competition from “SNF.”
The game between the Denver Broncos and the then-undefeated Kansas City Chiefs drew a huge audience, averaging a 16.7 metered-market household rating from 8:30 to midnight.
That marked the best rating for a November NFL primetime game since 1996.
Elsewhere last night, the competition from “Human,” which did well among women 18-49, appeared to take a bite out of ABC’s “Once Upon a Time,” which slid to a series-low 1.9 at 8 p.m.
The rest of the network’s lineup was up, with lead-out “Revenge” rising 15 percent from last week, to a 1.5, and “Betrayal” up 13 percent, to a 0.9.
CBS’s schedule saw across-the-board declines, as it usually does on the weeks when the network doesn’t carry a late NFL game. “60 Minutes” was down the most, drawing a 1.7 at 7 p.m., a 45 percent decline.
“The Amazing Race” dipped 9 percent, to a 2.0, while “The Good Wife” fell 18 percent, to a 1.4, and “The Mentalist” was down 7 percent, to a 1.3.
NBC was first for the night among 18-49s with a 7.5 average overnight rating and a 19 share. Fox was second at 3.8/9, CBS third at 1.6/4, ABC fourth at 1.4/4, Univision fifth at 1.2/3 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-eight percent of Nielsen households have DVRs.
Also, ratings for NBC’s and Fox’s NFL coverage are approximate as fast nationals measure timeslot and not actual program data.
Fox started the night in the lead with a 6.1 at 7 p.m. for NFL overrun, followed by NBC with a 3.7 for “Football Night in America.” CBS was third with a 1.7 for “Minutes,” ABC fourth with a 1.4 for “America’s Funniest Home Videos,” Univision fifth with a 0.9 for “Aqui y Ahora” and Telemundo sixth with a 0.4 for the movie “Airbender, El Último Guerrero.”
NBC took the lead at 8 p.m. with an 8.2 for NFL pregame and the start of “Sunday Night Football,” while Fox slipped to second with a 3.1 for “Human.” CBS was third with a 2.0 for “Race,” ABC fourth with a 1.9 for “Time,” Univision fifth with a 1.1 for “Mira Quien Baila” and Telemundo sixth with a 0.5 for its movie.
At 9 p.m. NBC led with a 9.4 for football, with Fox second with a 2.0 for “The Simpsons” (1.8) and “Family Guy” (2.2). ABC was third with a 1.5 for “Revenge.” CBS and Univision tied for fourth at 1.4, CBS for “Wife” and Univision for more “Baila,” and Telemundo was sixth with a 0.3 for the movie “Limitless.”
NBC was first again at 10 p.m. with an 8.7 for more football, followed by CBS with a 1.3 for “Mentalist.” Univision was third with a 1.2 for the end of “Baila” and “Sal y Pimienta,” ABC fourth with a 0.9 for “Betrayal” and Telemundo fifth with a 0.2 for its movie.
Among households, NBC was first for the night with an 11.9 average overnight rating and an 18 share. CBS was second at 6.3/10, Fox third at 6.0/9, ABC fourth at 3.5/5, Univision fifth at 1.8/3 and Telemundo sixth at 0.4/1.http://www.medialifemagazine.com/solid-bow-foxs-almost-human/* * * *Nielsen NotesFall’s very biggest surprises so farNo. 1: The struggles of 'The Michael J. Fox Show'
By Bill Cromwell, Media Life Magazine
- Nov. 18, 2013
Here’s something media people did not see coming this fall: The struggles of NBC’s “The Michael J. Fox Show.”
Buyers had confidence in the Thursday 9:30 p.m. show going into the season. It had a well-known, beloved star in Fox, who headlined two previous hit sitcoms, “Family Ties” and “Spin City.”
And while NBC’s Thursday schedule has struggled in recent years, the network had a great platform to promote “Fox” with “Sunday Night Football” and “The Voice.”
But as the November sweeps close out, “Fox” ranks 13th out of 26 new shows, averaging just a 1.5 adults 18-49 Nielsen rating. Buyers say the show’s woes are one of fall’s biggest surprises on broadcast.
“‘The Michael J. Fox Show’ just didn’t capture the viewers that everyone expected. I think that Fox has genuine appeal and that the audience really wanted to like this show,” says one buyer.
The problem with the show appears to be twofold.
First, it is not creatively compelling. It relies too much on jokes about Parkinson’s Disease, which Fox has both on the show and real life.
Sometimes they’re funny jokes, but it’s uncomfortable humor, and there’s little besides the Parkinson’s to set the show apart from any other comedy.
The second problem is positioning. “Fox” airs behind “Sean Saves the World,” broadcast’s second-lowest-rated new comedy.
Still, NBC picked up a full season of “Fox” before it even debuted, so the network will probably stick with the show at least through the end of this season.
Along with “Fox’s” struggles, here are four other surprises this fall for broadcast television.‘Sleepy Hollow’s’ success
“Fox,” ABC’s “Marvel’s Agents of S.H.I.E.L.D.” and NBC’s “The Blacklist” dominated the buzz heading into fall, while Fox’s “Hollow” got little.
But “Hollow” debuted strong and ranks third among new shows this fall, just 12 percent behind No. 1 “S.H.I.E.L.D.”
“Unlike ‘Blacklist,’ which has a massive lead-in in ‘The Voice,’ ‘Sleepy Hollow’ has done it on its own,” says another buyer.CBS’s struggles
The network, which finished No. 1 in adults 18-49 last year, has seen ratings declines, most notably on Monday night, where it has already canceled one show.
Buyers remain concerned about the network’s comedy development.
“They are living off of ‘Big Bang’ and nothing else has lived up to it. Its comedy is lacking,” another buyer tells Media Life.The reliance on spinoffs
Over the weekend CBS ordered a pilot for a spinoff of the long-running comedy “How I Met Your Mother.” It’s a tribute to the networks’ desire to play it safe at a time when so many shows draw low ratings.
Two spinoffs joined the schedule already this fall, ABC’s “Once Upon a Time in Wonderland” and the CW’s “The Originals,” and another, “Chicago PD,” will debut in January.
And “NCIS” is developing yet another after CBS took a pass on “NCIS: Red” last spring.Lackluster new comedies
The networks have increased their orders for new comedies the past two years based on the success of “The Big Bang Theory” and “Modern Family,” but the new programs have struggled.
Only two new comedies this season are averaging above a 2.5 18-49 rating, CBS’s “The Millers” and “The Crazy Ones.”http://www.medialifemagazine.com/falls-biggest-surprises-far/