Nielsen Overnights (18-49)‘Rake’ bow loses half of ‘Idol’s’ audienceNew drama debuts to a 1.7 in 18-49s
By Toni Fitzgerald, Media Life Magazine
- Jan. 24, 2013
Once upon a time, bowing behind “American Idol” ensured that you’d get a big audience for your first episode, if not your second.
But that’s no longer true.
Fox’s new drama “Rake” debuted to a 1.7 adults 18-49 rating last night at 9 p.m., according to Nielsen overnights, losing 48 percent of “Idol’s” 3.3 lead-in at 8 p.m.
“Idol’s” ratings have declined over the years, of course, and the show was off 13 percent last night from a 3.8 last Thursday.
That’s still a decent lead-in these days, but lead-ins don’t mean what they used to. With DVRs, online entertainment, gaming and cable pulling people away from broadcast primetime, fewer viewers are inclined to stick around after their favorite shows end compared to a decade or two ago, when they had few other choices.
“Rake,” which got good reviews, dipped from a 1.9 in its first half hour to a 1.6 in its second.
“Idol” was easily the top show of the night and boosted Fox to its second straight Thursday win, though CBS, the usual leader on the night, was in repeats.
Elsewhere last night, the CW’s “The Vampire Diaries” posted its best women 18-34 rating since November, a 1.7, for its 100th episode. It also scored its best rating among teens, a 1.2, since last February.
Fox finished first for the night among 18-49s with a 2.5 average overnight rating and a 7 share. CBS was second at 1.9/5, Univision third at 1.3/4, ABC fourth at 1.1/3, NBC fifth at 1.0/3, CW sixth at 0.9/2 and Telemundo seventh at 0.5/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs.
At 8 p.m. Fox led with a 3.3 for “Idol,” followed by CBS with a 2.4 for repeats of “The Big Bang Theory” (2.9) and “The Millers” (1.9). NBC and CW tied for third at 1.1, NBC for “Community” (1.1) and “Parks and Recreation” (1.2) and CW for “Diaries.” ABC and Univision tied for fifth at 1.0, ABC for “The Taste” and Univision for “Por Siempre Mi Amor,” and Telemundo was seventh with a 0.5 for “La Impostora.”
CBS took the lead at 9 p.m. with a 1.9 for reruns of “The Crazy Ones” and “Two and a Half Men,” while Fox slipped to second with a 1.7 for “Rake.” Univision was third with a 1.5 for “Lo Que La Vida Me Robo,” and ABC fourth with a 1.2 for more “Taste.” NBC, the CW and Telemundo all tied for fifth at 0.7, NBC for “The Michael J. Fox Show” (0.7) and “Sean Saves the World” (0.7), CW for “Reign” and Telemundo for “La Reina del Sur.”
NBC and Univision tied for first at 10 p.m. at 1.3, NBC for “Parenthood” and Univision for “Que Pobres Tan Ricos.” CBS was third with a 1.2 for a rerun of “Elementary,” ABC fourth with a 1.1 for a “Shark Tank” repeat and Telemundo fifth with a 0.4 for “Santa Diabla.”
Fox was also first for the night among households with a 5.8 average overnight rating and a 9 share. CBS was second at 5.5/9, ABC third at 2.7/4, NBC fourth at 2.2/3, Univision fifth at 1.7/3, CW sixth at 1.4/2 and Telemundo seventh at 0.8/1.http://www.medialifemagazine.com/rake-bow-loses-half-idols-audience/* * * *Nielsen Overnights, Cable (18-49)‘Duck’ viewers down after ruffling feathers
“Duck Dynasty’s” viewership tumbled a week after the show’s season premiere.
“Duck” averaged 6.65 million total viewers Wednesday night, according to Nielsen overnights, down 21 percent from the 8.52 million who watched the fifth-season debut the previous week.
“Dynasty,” which aired at 10 p.m., posted a 2.9 adults 18-49 rating, easily the highest-rated show in its timeslot on cable or broadcast. That was off from a 3.4 for last week’s bow.
The declines came after a controversy erupted in December over comments made by the show’s patriarch, Phil Robertson, to GQ magazine about gays.
A&E suspended Robertson over the comments, which some deemed offensive, but quickly unsuspended him after an uproar arose over the decision. He didn’t miss any time on the show, and last week’s episodes were filmed well before the incident took place.
The lack of any reference to the controversy last week may have dampened this week’s audience among curiosity seekers.
Still, “Duck” was easily the top show on cable Wednesday in total viewers and 18-49s, and it lifted the new show “Wahlburgers” to a good debut at 10:30 for A&E.
“Wahlburgers,” a reality show about a burger joint owned by actor brothers Mark and Donnie Wahlberg, posted a 1.5 in the demo and 3.3 million total viewers.The night’s top cable programs:
1. A&E’s “Duck Dynasty” (10 p.m.) 2.9; 2. FX’s “American Horror Story” (10 p.m.) 1.8; 3. A&E’s “Wahlburgers” (10:31 p.m.) 1.5.Total Viewers:
1. A&E’s “Duck Dynasty” (10 p.m.) 6.65 million; 2. TBS’s “The Big Bang Theory” (8:30 p.m.) 3.52 million; 3. TBS’s “The Big Bang Theory” (9:30 p.m.) 3.47 million.http://www.medialifemagazine.com/duck-viewers-ruffling-feathers/