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Matsushita(Panasonic), Hitachi in plasma TV deal

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Matsushita, Hitachi in plasma TV deal

By CARL FREIRE


TOKYO

Japanese electronics companies Hitachi Ltd. and Matsushita Electric Industrial Co. will supply each other with plasma display panels, the two companies announced Thursday.

Under the deal, Matsushita, maker of Panasonic brand consumer electronic products, will start to supply Hitachi with 103-inch plasma panels this fiscal year, the companies said. Hitachi will start to supply Matsushita with 85-inch plasma panels in the year starting April 2008, they said.

The two companies have been partners in the plasma TV business since February 2005, when they agreed to collaborate on research and development, production, marketing and intellectual property, they said.

Consumers around the world are steadily replacing their old, bulky cathode ray tube televisions with flat panel TVs, which generally use either plasma or liquid crystal display technology.

Matsushita and Hitachi expect the partnership will strengthen their flat panel TV businesses by supplying each other with panels while helping to cut development costs, boosting their chances for surviving the intensifying competition and the threat from declining prices, the companies said.

Matsushita had the largest slice of the plasma TV market in the first quarter of 2007, with a 28.9 percent share. But that was down from 32.5 percent in the final quarter of last year, as South Korean rivals LG Electronics Inc. and Samsung Electronics Co. expanded their turf, according to market researcher DisplaySearch.

"Even measured by the standards of the flat-panel TV market, which continues to expand at a rapid pace, large-screen plasma TVs are growing at a spectacular rate," the companies said in a joint press release

http://www.businessweek.com/ap/finan.../D8PALS780.htm


didnt see anyone else post this but all i can say is, interesting.....
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Originally Posted by swegs View Post

didnt see anyone else post this but all i can say is, interesting.....

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