Yesterday spent some 5 hours with the very engaging (and loquacious!) Michael Chen (aka Michael TLV) as he beat my Pro-150D into submission via THX/ISF calibration...
He was pleasant and professional, and extremely patient with me and my silly questions. For those interested in Calibration and the process it's like getting a lesson from the ground up. As he says (in a truly Zen way) it's about the process, rather than simply the result... Oh, but the result was good too...

He left my Pro setting alone (it was a majorly tweaked version based on one of the settings from AVS used as a guidepost, I believe one modified from D-Nice) and set Movie (apparently the more accurate Gamma mode for this set) and User (for cablebox watching, a more saturated palate). Close A/B'ing of my previous setting was at first hard to distinguish, but upon further inspection I noted a red pallor to the mode I had set using DVE-HD that I thought I had repaired. The calibrated version has far more "grey" greys (I used the multicoloured and textured tarmac of Cars to do a/b, along with B+W films like Casablanca and Good Night/Good luck on HD-DVD), without bouncing into the blues in an unnatural way.
The set already looked bloody amazing with my own settings, but the calibration certainly was an improvement. I'd recommend him to anyone, particularly those that are interested in the nuts and bolts of consumer-level calibration, how each setting affects one another, etc. For those that have tweaked lots with their DVE/Avia they'll still find playing with the big toys (Sencore et. al.) to be an amusing experience...
Thanks again to Michael, and when I get my email from him I'll forward the before/after results...