THX Ltd. today introduced THX Loudness Plus
Yanno, George needs to slap the crew that came up with that name. "Loudness?" How pedestian. No self respecting HT-phile would say things like, "My system is really loud" or "I need to turn up the loudness" or "It only cost an extra $1000 to hear stuff like it's loud all the time". I mean look at the audio formats out there, THX, THX-EX, DTS, DTS-ES, THX-HD, DTS-MA, ad nauseum, so "Loudness Plus"?
I therefore humbly submit for Steven's use, since George has already committed, DTS-AC©. The AC stands for Attenuation Compensation. Now THAT's a term that you can use to really impress your friends and salespeople can use to up the snob appeal.
So George and Steven, invest in someone who has spent their life using and creating acronyms. Someone who was say, in the military like me. I'm retired and available. You don't even have to pay me money, just give me movie props. I can sell them on eBay and make a killing and the sweet part is that it's all money under the table, but I digress.
DTS-AC©, you saw the future here first folks. I'm now going to climb back into my ivory tower... that STILL doesn't have its 5308.