Originally Posted by Phloyd
To go from 98% to 99% of the market, you have to DOUBLE your sales!
Good numbers, but for that to work the other side should keep the sales, so that's the idea, create the user base to keep the weekly sales so is harder to move those ratios in a normal week (not counting blockbuster release dates or BOGO sales).
Take your 98:2 at 100, if the sales keep at 2 units then in fact the 98 need to grow to 198, getting to 99:1, if the other side only sell 1 unit and you sell 1 unit more you get to 99:1, so is important for the side selling less don't go down more, that kill the ratio fast.
The only way to keep the ratio on a strong selling week for the other side, is to get a strong selling week yourself, that's why people think the bigger BOGO for BR titles was to promote big sales and try to keep the ratio as much as possible.