Nielsen Overnights'Mad Men' premiere shatters ratings records
By James Hibberd, EW.com
's 'Inside TV' Blog - Mar. 26, 2012
After a 17-month absence, a heavy marketing campaign and a flood of adoring publicity, TV's most critically acclaimed drama, Mad Men, returned Sunday night to record ratings.
Season 5 of the AMC drama delivered 3.5 million viewers for its two-hour premiere. That's up 21 percent from 2010′s fourth season premiere, which was the show's previous all-time high.
By comparison, the season four premiere of Mad Men delivered 2.9 million viewers, making it the most-watched season premiere of the Emmy-winning series at that time. The last season averaged about 2.4 million viewers, including DVR playback. Mad Mens first season averaged 925,000 viewershttp://insidetv.ew.com/2012/03/26/ma...tters-records/