Originally Posted by G-star
well, there could be a lot of reasons this is happening...better marketing, more new car sales with sirius pre-installed, other exclusive sirius content, poor marketing on XM's part, etc. of course howard is one of those reasons, i'm just saying his greatest impact on the market came and went when he made the jump.
he has essentially disappeared from the public view by being heard exclusively on only one half of what is a tiny market segment (entertainment via satellite radio). to say that he is the main reason sirius is doing marginally better than XM doesn't make a lot of sense when you stop cheerleading look at it objectively.
G-star Of course his greatest impact of between 1-2 million have already purchased. Like I said above, I read countless of threads where Stern is the only reason they have Sat radio. and these people came over way after stern came aboard. Also Stern is the face of Sat Radio(along with music and sports). If a stern fan who did not come over with the initial surge, don't you think if given a choice they will pick sirius over xm because of stern? and that number of slow comers could be upwards of 5 million! I don't need to cheerlead as the numbers don't lie.
as far as marketing, how about Oprah? How about O&A who can be heard for free in 30 markets? or MLB where XM banners fly in every stadium(168 games a year)! you cant get better marketing then that! not to mention xm's better technology and superior playlist!
It would have been great for all XMers and O&Aers if Sterns surge lasted 1 or 2 QQQ so you all could come online and rub it in. but that didnt happen, so instead you'll throw every other reason at it and see what sticks.
G-star this is just the way I see it.