Originally Posted by rlsmith
I always get the uncomfortable feeling that Sony never thought there was a format war that they had to win. They seem to have a game plan and they are following it without feedback from the market.
Not getting cheaper players out and not getting tons of content out has to be a big mistake for Sony. I would have lined up every major title, mastered them perfectly, and shipped them all. Had they done this this spring, the numbers would have been in the 80's and the war would be over by now.
The BDA was off to a poor start, because they had to go before they had planned. Too many cooks in the kitchen.
Its much easier to implement a gameplan, when you are the only one that has to approve it. IE, its easier to slash prices of HD-DVD players, when you only have to worry about toshiba.
For Sony, Slashing player prices means dealing with philips, pioneer, Panasonic and Samsung.
HD DVD has made similar big errors but they seem to be more connected and informed about what is happening, which lately has amounted to spin control with all of the bad news they have had. [Why didn't Toshiba get a $299 player out last fall before the PS3 was shipped.]
Toshiba has not been more connected to the general public than the BDA. If it were, HD-DVD would be making news, instead of reacting to it. IE, the blockbuster announcement, Target. And even now target and costco removed HD-DVD players from their websites (who knows why, but if toshiba were better connected... this wouldnt happen)
And as you said... why didnt they have a low priced player to battle the PS3 at launch?