Add me to the Fry's fan club.
I bought a Mitsubishi 52631 in April for $1499.99. Two weeks later they put a 57731 (same TV but 5" bigger) on sale for $1499. Fry's has no restocking fees but a 30 day return policy. I took it back and got a 57731 plus $0.99 (+ the difference in sales tax) store credit. Two weeks later they put a 57732 on sale for $1499. Of course, I exchanged it again. Yeah, I went through 3 TV's. I almost did it again when they put the 73732 on sale but that would've required me to pony up an extra grand.
Fry's and Wal-Mart are the cheapest B&M in Austin. I feel sorry for folks stuck with Best Buy, Target and Circuit City. Those must be the people paying $17 for USED
HDM catalog titles on Ebay and the AVSForum when new ones are available for $13/$14/$19/$20 at Fry's.
Fry's associates in the Bay Area tend to be technically clueless. That's not the case at the Austin store. Associates actually tell me what aisle I can find components on. They even know that Blu-Ray discs don't play on HD-DVD and vice/versa. I looked at discontinued plasma over a year ago. The sales guy told me without blinking that the thing didn't come with a tuner. Didn't Best Buy have to get threatened with fines to label/not sell NTSC only TV's?
To answer your question, Fry's is great for TV's and high def equipment unless you want higher end stuff like Pioneer, Fujitsu, Rotel and other brands that they don't carry.