Ok, I've read the forum front to back, and the Samsung 81 forum as well, looked at the pics, read the comments/reviews...
Two things are immediately apparent to me: Sony still has clouding/muira issues. And IMO overall the PQ on the Sony's is lacking something. I dont know if it's brightness/overall CR due to the Samsungs LED LDBL, or something inherent in the Sony's processing, but it seems almost every time when I've looked at Sony/Samsung side by side, either in person (for the older sets) or online, price comparable sets, the Samsung squeaks out by a good Cyrano Nose.
I havent made up my mind yet, still want to see these sets side by side in person, so you contented Sony owners, persuade me!! What made you buy the Sony over the Samsung? Is it totally subjective, or are there good technical reasons for opting for a Sony? Or if you are an uncontented Sony owner, Why?