Originally Posted by Xylon
It would be nice if they put this on HD DVD and give it away as a promotional material at retail stores.
And make sure footage from Bourne, Shrek, BSG, Heroes and Transformers are included AND keep repeating "EXCLUSIVE on HD DVD".
That is an awesome idea. But check this one. HD DVD PG and Universal can do that same promotion but put it on a combo disc in the standard red HD DVD cases. Have it marketed as the free pilot episode of Heroes in HD (like they are doing on XBL). They could also put trailers for all upcoming big releases like you said and maybe some high profile catalogs like Blade Runner or Kubrick just to show a variety of content.
Universal can promote the Heroes S1 boxset, Warner and Paramount can get a piece too while also pimping out HD DVD and the combo format all at the same time. Have this bonus disc given away with the purchase of any HD DVD player and have a rack of free ones right by the HD DVD end-cap for people to take home. For very little cost they could educate the public and also heavily promote their content. This is a no-brainer marketing opportunity.