Originally Posted by Urza
You have a link Mike? I want to actually read the article.
All I have right now is this from mikemorel:http://www.avsforum.com/avs-vb/showp...postcount=3433
Toshiba promised Paramount and DreamWorks Animation “some money” to cover costs “to jointly promote” their titles, in a deal for the studios to support HD DVD and not Blu-ray, Toshiba’s top HD DVD executive told [the C, E, D] at IFA Friday. But reports that Toshiba paid the studios $150 million for their support are “totally wrong,” Yoshihide Fujii, CEO of Toshiba’s Digital Network Co., said without elaborating.
A studio would be “stupid” to accept money to back “the wrong product,” Fujii said. “Sooner or later,” Paramount and DreamWorks Animation would realize HD DVD “is the wrong product,” if that was so, and if the endorsements were based only on payments, he said. “Only because they feel this is the right product” did Paramount and DreamWorks Animation agree to back HD DVD exclusively, Fujii said. “This is a fact,” he declared.
What it sounds like to me is that Paramount came to the HD DVD PRG and said "We have decided to side with you guys and just put our movies out on your format". Toshiba then said "That's great. And to say thanks out, we'll help you promote your HD DVD movies."
So I guess the BDA Army and it's minions are going to have to find someone else to try and pin this phantom $150 million payoff on.
I swear it's going to get so bad in here one of the BD Fanboys will actually try and post that Paramount gave the money to themselves to pay themselves off for the exclusivity.