Originally Posted by joshd2012
No one is neutral. Everyone has preference and bias. And that is not disinformation just because you don't agree. You are actually doing this forum a disservice by throwing up a red herring like attach rates when the real issue is actual sales. And the only thing that obviously helped Paramount make their decision was $150M.
You are doing this forum a disservice by continuing to quote the $150million incentive as fact. Paramount has already stated they did their own sums... if money was all it took, then Sony et. al. would have done the same to ensure success.
Originally Posted by dionusos
Well you're going on the assumption that the consumer generally wants to choose between HD DVD and Blu-Ray, and ask the studio to follow suit. I think that generally the consumer just wants to wait until one format wins, regardless of which it is, and therefore they DO want the studios to choose for them. With that premise, the truly unbiased consumer would have wanted Paramount to just go Blu-Ray and end it.
How does a consumer wait until one format wins? Surely someone needs to be buying for a win to occur. Also, how can you be so sure a win is even in the cards? Both formats could fail miserably.
4million PS3s and a some standalones produce total movie sales of 2.2million.
That means that even if everyone only bought 1 movie, only half of the hardware base did. There isn't even an attach rate of 1! Yet supposedly 80% of PS3 owners will buy BD movies according to Sony. That was misleading, that it didn't come to pass means Paramount has every reason to re-evaluate their stance.
Put it this way, the population of HD movie buyers is tiny. If BD wins... then people are forced to buy into expensive hardware. If HD wins... at least there are cheaper alternatives. If both stick around, then people will have to own both (or not...)
Paramount wants the HD market to supplant DVD (or at least be in the game).
It looks at it's choices:
A) Go BD exclusive in hopes of precipitating an end to the format war.
B) Go HD exclusive in hopes of precipitating an end to the format war.
C) Stay Neutral leaving the format war to be determined by others.
Choice A results in a $500 buy in.
Choice B results in a $300 buy in.
Choice C results in a $800 buy in.
(going with standalones here).
Paramount decides that B) has the highest probability of making headway into DVD territory.
Anyways... this thread is silly... silly me for responding.