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Sony kills another proprietary format. RIP ATRAC.  

post #1 of 22
Thread Starter 
It seems like they made a lot of the same mistakes with Blu-Ray as they did with ATRAC. I'm old enough to remember Sony CREATING the personal music player market with their cassette playing Walkman. And they killed it with ATAC.

I received this email this morning:

August 30, 2007

Subject: Future of CONNECT Music Service

To Our Valued Sony CONNECT Music Customers:

Today Sony announced its intent to move to a Windows Media Technology platform for Walkman® products in the United States, Canada and Europe. We strongly believe that the decision to embrace a more open platform for these devices will enable us to provide you with a better overall experience. As a result of this change, we will be phasing out the CONNECT Music Service based on Sony's ATRAC audio format in North America and Europe. Specific timing will vary by region depending on market demand, but will not be before March 2008.

We are fully committed to helping you through this important transition away from the CONNECT Music Service and providing you with the best possible guidance on how to successfully transfer your music library to an MP3 or Windows Media-compatible format, should you wish to do so. We recommend that you use any outstanding promotional codes, account credits or gift certificates available in your music account prior to March 2008, but even after the store closes you will continue to be able to play, manage, and transfer the music in your SonicStage library and on your existing ATRAC devices. If you obtain a new device, all of Sony's new Walkman music and video players will support MP3 or Windows Media Audio format.

In the coming months we will keep you informed of the status of the CONNECT Music Service phase out in your region. Periodic updates will be posted on the CONNECT music store and on the Sony Electronics customer service site, http://esupport.sony.com/EN/news/article215.

Please note that the CONNECT e-book service for the Reader in the U.S. will not be affected.

Thank you for your business and for your continued support as we work to complete this transition with as little disruption to you as possible.

Sincerely,

Sony CONNECT Music Team
post #2 of 22
Does this mean no more SDDS in theaters...?
post #3 of 22
Wow, this should have been done to begin with ("embrace a more open platform"). I'm not that against Sony, but I do know that their products using only their formats wasn't the wisest thing to do. They thought they would make money from it, but in the end I think it alienated their products from becoming main stream.
post #4 of 22
Quote:
Originally Posted by boomster View Post

Wow, this should have been done to begin with ("embrace a more open platform").

We can't really bash Sony for this, since this is the type of move that many wish Apple would make.
post #5 of 22
Quote:
Originally Posted by evolver View Post

Does this mean no more SDDS in theaters...?

I realy like SDDS
post #6 of 22
Quote:
Originally Posted by nakedeye View Post

I realy like SDDS

I like pisghetti yaaaaaaay
post #7 of 22
Luckily it doesn't seem like Sony can kill the Pro Duo memory cards. My (Sony) camera uses those and since the PSP also uses them it's pretty much a guarantee they'll be around for awhile. However my next camera isn't going to be a Sony so I don't have to put up with their bizarre choice of storage format.
post #8 of 22
Quote:
Originally Posted by boomster View Post

Wow, this should have been done to begin with ("embrace a more open platform"). I'm not that against Sony, but I do know that their products using only their formats wasn't the wisest thing to do. They thought they would make money from it, but in the end I think it alienated their products from becoming main stream.

The Thing Sony never accounts for is that their direct competitors don't want to pay them to be able to play.

Hence why ATRAC never got any traction and why many of the third party Blu-Ray player makers are going neutral because they don't want to be tied to Sony come hell or high water.

It is somewhat easier for a CE manufacturer to pay a third party like Microsoft that isn't directly competing with them, but would you give a guy money so that he can buy flowers to give to the girl you're both after?
post #9 of 22
I don't see what this has to do with HD DVD, Blu-ray or HDTVs is general for that matter.

I am sure there are forums on AVS where you can post this and be relevant.
post #10 of 22
Quote:
Originally Posted by Maxpower1987 View Post

I don't see what this has to do with HD DVD, Blu-ray or HDTVs is general for that matter.

I am sure there are forums on AVS where you can post this and be relevant.

I do not see the relationship either. In this format war, HD-DVD is the proprietary format as it came after Blu-ray and is supported by fewer companies.

~Josh
post #11 of 22
Quote:
Originally Posted by beatboy77 View Post

I do not see the relationship either. In this format war, HD-DVD is the proprietary format as it came after Blu-ray and is supported by fewer companies.

~Josh

After Blu-Ray, yet first to the market? How does that work?

My understanding always was that the DVD Forum was working on the "next gen" format until a few companies decided they didn't like some of the choices and started their Blu-Ray thingy.
post #12 of 22
Quote:
Originally Posted by Snowrunner View Post

After Blu-Ray, yet first to the market? How does that work?

My understanding always was that the DVD Forum was working on the "next gen" format until a few companies decided they didn't like some of the choices and started their Blu-Ray thingy.

It is a lot more complex than that.

Blu-ray has been around since 2003 in Japan as a recordable format.
post #13 of 22
Quote:
Originally Posted by beatboy77 View Post

I do not see the relationship either. In this format war, HD-DVD is the proprietary format as it came after Blu-ray and is supported by fewer companies.

"Coming after" (either in terms of market or development) has nothing to do with whether a format is proprietary or not. If you take a broad enough view, *both* formats are proprietary.
post #14 of 22
Quote:
Originally Posted by beatboy77 View Post

I do not see the relationship either. In this format war, HD-DVD is the proprietary format as it came after Blu-ray and is supported by fewer companies.

~Josh

HD DVD was launched a few months before Blu-Ray.
post #15 of 22
Quote:
Originally Posted by Maxpower1987 View Post

It is a lot more complex than that.

Blu-ray has been around since 2003 in Japan as a recordable format.

One is a data storage format, the other one is a movie format.

Personally I care more about the movie format right now than the data storage format, and the DVD Forum had probably little to none to do with the data storage format.

There are even older technologies still deployed today, like tape drives, yet we have left VHS behind despite it still being THE thing to use for large backups in the IT world.
post #16 of 22
Quote:
Originally Posted by beatboy77 View Post

I do not see the relationship either. In this format war, HD-DVD is the proprietary format as it came after Blu-ray and is supported by fewer companies.

~Josh

Wow, you really need to do some research.
post #17 of 22
Quote:
Originally Posted by Chris in SD View Post

Wow, you really need to do some research.


Let's see yours then because so far the only set of dates I've seen has come from Maxpower...
post #18 of 22
If we are talking the movie format, HD DVD released the first movies on 4/18/2006. Blu Ray released the first movies on 6/20/06 (according to wikipedia).

I believe these are the dates that inspired "anniversary" parties/sales as well.
post #19 of 22
Well it's about time Sony killed ATRAC. Sony's MP3 walkmen are extremely well built but have always been hobbled by stupid sonicstage.
post #20 of 22
Quote:
Originally Posted by Snowrunner View Post

One is a data storage format, the other one is a movie format.

Personally I care more about the movie format right now than the data storage format, and the DVD Forum had probably little to none to do with the data storage format.

There are even older technologies still deployed today, like tape drives, yet we have left VHS behind despite it still being THE thing to use for large backups in the IT world.

Blu-ray started as a data storage format in about 2002, released by Panasonic and Sony in 2003. BDF formed. Blu-ray becomes official in 2004. Released in the US as a ROM format in 2006.

HD DVD started as AOD in 2003, submitted to the DVD Forum in 2004, failed, resubmitted, failed - rules changed, resubmitted, passed y/e 2004. Supposed to be released in early 2005, missed, holiday '05 missed, early '06 delayed until April.
post #21 of 22
Quote:
Originally Posted by evolver View Post

Does this mean no more SDDS in theaters...?

They gave up selling SDDS in theater several years ago. The systems in the field proved unreliable and where constantly breaking down. All the systems currently in the field were proving too expensive to maintain. So they gave up selling and only support what is currently out in theaters.
post #22 of 22
Off topic as it's not about HD. Closed.
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AVS › AVS Forum › Blu-ray & HD DVD › HDTV Software Media Discussion › Sony kills another proprietary format. RIP ATRAC.