Originally Posted by Tom McMahon
Also, I think having two SKUs on the shelf would cause consumer confusion, especially if there were price differences.
If they just did a really well-encoded 720p SKU, called it HD and didn't tell anyone, most people (except perhaps those on this list) wouldn't know the difference.
The suggestions about the using the twin disk is more about the possibility that hd dvd could have been published as ONE SKU that plays in every dvd player, high def or standard. More about reducing consumer confusion with one SKU for all players.
So could hd dvd studios pass on a modest savings difference to consumers by introducing HD as a feature addon to standard DVD sold as a standard SKU? Is the cost savings on a TWIN hd dvd replication that close to standard dvd?
Yes, and an interesting idea, but 99+% of consumers wouldn't be able to tell the difference between a 720p product and a 1080p product on todays screens at normal viewing distances.
My experience with the 720p content from XBLM vs the many hd dvd and blu-ray disks I own suggest the same thing to me. For 720p vs. 1080p for instance I download 720p trailers from XBLM and 1080p trailers from PSN. The PQ difference is slight even on my 70" JVC lcos or 120" dlp projector.
I'll take the 1080p when available but not much is loss if I go with the 720p.
Is this as bKilian suggests more a marketing issue where 1080p is the industry wide marketing push? A tangible feature like the fact that a fine 720p encode could be added to a standard dvd for complete compatibility with all dvd players then becomes irrelavent?