$27.95 for Live Free, Die Hard, Fantastic Four: Rise of the Silver Surfer or Master and Commander vs. $27.95 for Paramount's "Blades of Glory" or Universal's "Knocked Up. I don't think the criticism is fair. The fact that a film had a recent theatrical run is not justification for the same high pricing. If you don't want the title wait for a sale. Personally, I would rather pick up some of those Fox titles for $27.95 rather than some of the clunkers I got for $10, $15 to $20 bucks!