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Moonlight (CBS) - Page 9

post #241 of 283
What address do we send the bottles of blood to?

Although after what happened to Jerico, I doubt they will bring it back.
post #242 of 283
Quote:
Originally Posted by keenan View Post

That was yesterday,

this is today,

http://www.avsforum.com/avs-vb/showt...5#post13858045

and it's dead...bummer...

post #243 of 283
Men in Trees was disappointing; but it was obvious ABC wanted to kill it.

Moonlight is a little shocking. Improving show, big fan base, held it's lean-in pretty good - 13% drop isn't bad.

I guess it wasn't a police/investigation procedural (yawn) show.
Although, take out the Vampire part it wasn't THAT far off from a CBS show.

Well my CBS viewing just dropped in half. 1 1/2 hours on Monday for sitcoms and that's it. I'm only 37, not very CBS. I retain memory after seeing the same thing over and over and over....
post #244 of 283
Hopefully the final episode won't leave too much hanging out there, I really enjoyed the show too.
post #245 of 283
If you don't read Nikki Finke:

Quote:


EXCLUSIVE: I've just been told by an insider that "there is a chance, only a chance" that Media Rights Capital which will be programming Sunday's two hours on the CW "may elect to take Moonlight as one of those two hours". This is developing to be quite a behind-the-scenes drama because the order came from Warner Bros TV this afternoon to start tearing the Moonlight sets down. But now WBTV will wait until Friday. Before it was cancelled, it had more than twice the number of viewers on CBS than Gossip Girl despite all the hype. So Moonlight could wind up the most watched CW show. Stay tuned.

http://www.deadlinehollywooddaily.co...onlight-on-cw/
post #246 of 283
It doesn't feel like a CW show, but as long as it comes back.
post #247 of 283
Quote:
Originally Posted by Marcus Carr View Post

It doesn't feel like a CW show, but as long as it comes back.

Perhaps that's a good thing. The CW is pretty weak and really doesn't have an "Identity" to speak of. Besides, it really wouldn't be a "CW" show.
post #248 of 283
At some point the folks behind CW (and WB/UPN) are going to have to realize where the real money is ... Hint: it ain't in the Tweenie/Sub30ish crowd.
post #249 of 283
Quote:
Originally Posted by HDTVChallenged View Post

At some point the folks behind CW (and WB/UPN) are going to have to realize where the real money is ... Hint: it ain't in the Tweenie/Sub30ish crowd.

All the networks are shooting for the 18-34 crowd.

The thinking is that they don't have money but that's the age at which brand loyalty is forged.

"Older" viewers have more money but are also theoretically more set in their spending patterns.
post #250 of 283
Quote:
Originally Posted by kucharsk View Post

The thinking is that they don't have money but that's the age at which brand loyalty is forged.

The flaw in that reasoning is that "Brand Loyalty" is no longer relevant ... people (under the age of 65-70) don't shop that way anymore ... we research, seek the lowest price, point and click, etc.

OTOH, I must admit that Starbucks effect baffles me ... $4.50 for $0.25 worth of coffee?
post #251 of 283
Quote:
Originally Posted by kucharsk View Post

All the networks are shooting for the 18-34 crowd.

The thinking is that they don't have money but that's the age at which brand loyalty is forged.

"Older" viewers have more money but are also theoretically more set in their spending patterns.


I'm sure they've done a lot of research on this, but "brand loyalty"? In business, we've had to institute portable benefits, portable cash only pension plans, etc because the 18-30ish workers have no loyalty to a company. Why do advertisers think they will have it for toothpaste?
post #252 of 283
Quote:
Originally Posted by kucharsk View Post

All the networks are shooting for the 18-34 crowd.

The thinking is that they don't have money but that's the age at which brand loyalty is forged.

"Older" viewers have more money but are also theoretically more set in their spending patterns.

Here's a thought: how about getting advertizers who appeal to those of us who are older and actually do have discretionary cash????
post #253 of 283
Quote:
Originally Posted by petergaryr View Post

Here's a thought: how about getting advertizers who appeal to those of us who are older and actually do have discretionary cash????

I work in research for some of those companies. They said that the older a person is the more their habits are formed so that it's hard to get them to try new products. So they mostly like to target younger impressionable people who will more easily try new stuff and try to get them hooked on their products for life.
post #254 of 283
Quote:
Originally Posted by ChadCronin View Post

I work in research for some of those companies. They said that the older a person is the more their habits are formed so that it's hard to get them to try new products. So they mostly like to target younger impressionable people who will more easily try new stuff and try to get them hooked on their products for life.

I have no credentials to doubt the findings-----just to say that certainly isn't true in my case. I'm beyond the "preferred demographic"---but rarely buy the same brand of car, have bought and sold a variety of speaker brands, receivers, TVs, DVRs and the like.....don't really care what brand of gas I put in the car...and so on.

I also interact with a variety of people in the "preferred demographic" group---and I don't see their buying patterns to be all that different from mine---except I have more discretionary cash.
post #255 of 283
So, any news? Looks like the CW sunday night schedule is out with no Moonlight.
post #256 of 283
My Comcast guide is now calling tonight's episode the series finale.
post #257 of 283
Quote:
Originally Posted by Marcus Carr View Post

My Comcast guide is now calling tonight's episode the series finale.

Oh well. Time to sing Fangs for the Memories.
post #258 of 283
Well at least the series finale, worked as a finale. It did leave the DA thing hanging, but I could see how that could be resolved with a strategic bite.
post #259 of 283
What a shame!
This was perhaps one of best (if not the best) new series on broadcast TV. A careful mix of drama and comedy an and excellent cast. What did the "18-34" group object to?
post #260 of 283
Quote:
Originally Posted by Matt L View Post

Well at least the series finale, worked as a finale. It did leave the DA thing hanging, but I could see how that could be resolved with a strategic bite.

I thought it worked pretty well as a finale. It was also one of the best episodes of the entire series.

My wife & I were crying laughing at the Leroy Jenkins joke!
post #261 of 283
Moonlight's Season Finale said "Series Finale" in the description. I will miss it.
post #262 of 283
It's on the same time a Dr. Who. Otherwise I'd probably be watching it too. It hurts that it's on CBS for me. I never look at those "lower" number channels because they usually have some stupid comedy or even worse sitcom... I must admit I like Bones and House though...
post #263 of 283
Though I will miss it, I thought that the last episode worked for closure of sorts. If all of the shows had an ending episode like this, I probably would be more agreeable to invest the time in trying new series.

I hate it when they can a show at the last minute with a cliffhanger that will never be resolved.
post #264 of 283
Kudos to Moonlight and Journeyman for not having cliffhangers. First year shows should never have them, unless the ratings are big. (Is it too late to bring back Space: Above and Beyond?)

I don't think they showed the cover of that list so it may not have even indicated what the list was for.
post #265 of 283
Quote:
Originally Posted by Marcus Carr View Post

Kudos to Moonlight and Journeyman for not having cliffhangers. First year shows should never have them, unless the ratings are big. (Is it too late to bring back Space: Above and Beyond?)

I don't think they showed the cover of that list so it may not have even indicated what the list was for.


....I'm still waiting for Invasion and the promised missing closure minutes from American Dreams
post #266 of 283
Quote:
Originally Posted by petergaryr View Post

....I'm still waiting for Invasion and the promised missing closure minutes from American Dreams

...and "Deadwood"...
post #267 of 283
'Moonlight' is dead, for real this time
By James Hibberd, The Hollywood Reporter, in the THR LiveFeed blog, June 23, 2008

Like the final minutes of a vampire movie where you think the creature is dead until it lunges up for one last attack, online reports have kept making fans of the canceled CBS drama "Moonlight" jump out of their seats.

"Moonlight" will be picked up by the CW.
By TNT.

By DirecTV.

By ... anybody, dammit. Just give us more "Moonlight," more Alex O'Loughlin, more vomance!

Sorry, fans. Sources close to the show said Monday that all those last-ditch efforts to bring "Moonlight" back from its final resting place have now concluded. The sets have been dismantled. The stage is being taken over by CBS' upcoming drama "The Mentalist." The billowy shirts are packed up. It's done

Did the show ever stand a real chance of revival? Sure, sources say there was significant interest from various parties. Every option to keep the show alive was explored. But the math didn't compute. As with "Jericho," it's tough to shrink a broadcast show's budget to fit a nonbroadcast network. The "Moonlight" ratings might have seemed ideal for another outlet, but there's no guarantee the same number of viewers would have followed the show to a new home.

So, yes, dearest "Moonlight" fans, for a while there, you kept the dream of "Moonlight" alive. And the dream really appreciates your time together. It learned so much and wouldn't trade those months for anything. But now the dream is looking for opportunities elsewhere and talking about you in the past tense. The dream has moved on, changed its Facebook relationship status to "single" and is politely yet firmly asking you to quit calling.

"Moonlight" is over you. Now it's time for you to move on, too.

http://www.thrfeed.com/2008/06/moonlight-is-de.html
post #268 of 283
Darn.
post #269 of 283
^ Word.
post #270 of 283
I concur.
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