I used Blue Jeans for a 25 foot run that I didn't want to have to redo. They claim their cable is capable of 1.3 category 2 up to 25 feet.
Based on the research I did for runs I am considering in the 100' to 200' range. Here are my conclusions.
1. Up to about 50 -60' you can use non amplified copper cables at TODAYS video / audio resolutions of 1080i,720p, 1080p24.
2. Amplified cables are grossly expensive, with little chance of supporting hdmi 1.3 category 2.
3. Cat5/6 solutions are unlikely to work well due to skew problems, which is why there are NO self terminated hdmi cables.
4. Fiber optic cable is probably going to be required for runs > 50'. Take a look at Owlink. Their first product does not support 1.3 category 2 but does support the resolutions I mentioned above. They claim they have new electronics on the way that uses the same single strand fiber but supports hdmi 1.3 category 2. DirecTV's rackmount DVR has an owlink compatible fiber output, and they claim they have several oem tv manufacturers that will also be building in compatibility. Whether Owlink the company pans out or not, it is pretty clear that single strand fiber with the appropriate electronics has more than enough bandwidth for long runs in the home.
5. Why does hdmi matter? Because the analog hole is going to close, DirecTV is already testing it's hdmi/hdcp handshake for compatibility with a variety of TV's. At some point in the fairly near future most channels will be down rezzed over analog component video.
Plan for having to run some sort of hdmi cable all over your house if you want whole house distribution. Cat 5/6 runs WILL NOT be adequate, you might be the lucky one to get it to work, but based upon my research NO VENDOR can say with any certainty what kind of cable shielded or not, cat6/5e/5 will be required to guarantee a sucessful installation. If you don't believe me try contacting gefen or any of the other hdmi over cat 5/6 vendors and see what they say!