1) Do you have a link to it??
I don't find it anywhere on the internet, and certainly not on the Hunter Douglas site which has been a terrible site for years.
2) So, then the shade runs off ac power, instead of batteries then as well?
The shade is unchanged by this device. My shade is AC from a wall cube. If you are using battery now, you can go right on using battery.
The device is nothing more than a small remote control that is triggered by the power line. It is called a Platinum RF Adapter. Your dealer will find it on page PT-9 of their HD reference guide.
It uses a coin type lithium battery (expected life-2 years). The AC is only to activate it, not power it. The battery powers the transmitter. Battery life is long because it's only on for a brief burst to transmit the pulse to the shade.
The device looks like a large replacement male plug you might buy to put on the end of an AC cord. When it gets AC, it transmits an UP command to the shade, when the AC goes off, it transmits a down command.
When I first got the device, I walked around sticking it in various sockets. When I stuck it in the socket, the shade went down, when I pulled it out, it went up. It has about the same range as the Hunter hand held remote, perhaps slightly better. In other words, it will operate shades within most rooms.
3) This will only work for 2.0? If you have 1.0, no go?
It will only work with 2.0.
Hunter Douglas products cannot be sold on the internet, so the only place to get it is at your local dealer. I don't recall the MSRP, but that doesn't mean much anyway. My guess is that you might expect to find it for somewhere around $100-$125 at your dealer. They will probably never have heard of it and will have to order it from Hunter. Mine took less than a week to get here.
It has worked very well, having never failed. Your failure will likely come from your X-10 module not responding to a command, if there is a failure.
EDIT: I should also add that Hunter has a new "Connection Interface" for the PowerRise 2.0 that allows for hardwire, momentary contact (1 sec.) control of the shades. I used one while waiting for the RF module and it's clutsy to hook up and I don't like it. It does, however, work. They also have a sun sensor which transmits a down command when it sense a certain light level, which is adjustable. I have never cared for these either, but they are available.