Originally Posted by Robert Whitehead
I believe you said the reason you could not get your 30/307, which you had upgraded to a 50/507, upgraded to Series 2 was because of the THX logos. This makes no sense.
The Ref 50 and AVR507 both have THX logos on the front, and can be upgraded to Series 2. Part of the upgrade is to replace the old faceplate with a S2 faceplate, thus eliminating the THX logo.
I suspect that the 30/307s upgraded to 50/507s were unable to take the $800 worth of new boards to turn them into Series 2.
But, whatever the reason, it had nothing to do with THX logos, as they are removed when the S2 faceplate is installed on the unit.
Actually, it does make sense. I was speaking about the licensing fee that B&K had to kickback to THX for the removal of the logos. I didn't speak to the Ref 50 or AVR-507. In the case of the Ref 50 and AVR-507 they were willing to eat the cost but there were so many more Ref 30's and AVR-307's out there that they made a business decision not to eat it and thus provided no upgrade to those owners. B&K clearly stated to all of the Ref30 and AVR-307 owners that the upgrade would be available to them. They even had a price for it. I was quoted that price. But when I tried to get a RMA to return the unit and have the upgrade performed, they backed out and said that it was now, "under consideration." Then MONTHs later I was told that the upgrade was not being extended to AVR-307 or Ref 30 owners due to revenue costs associated with the removal of the THX logo. I posted on this over a year ago and I was not alone in my displeasure.
Look, B&K clearly suggests in their marketing that their upgradability is KEY in investing in B&K. Yet they clearly left behind the majority of their install base once the series 2 came out. I understand that this was a business decision and while I might not have liked it, I understood it. So I moved to Anthem. who by the way actually DOES provide an upgrade path to all customers.
But despite my belief that electronics make marginal improvement in sound quality, at my level of equipment, the B&K was a better sounding unit. (I also had a Ref 50 for a while) So despite my ability to send my Anthem AVM30 back to Anthem for an upgrade to the AVM50 complete with the Genum video chipset, I have decided to go back to B&K. But I do so with an open mind regarding B&K's true position on upgradability. They will provide it, providing it makes business sense.