BDP-S300 on sale at amazon...

Ah..... Link... I can't seem to find it for under $400... on Amazon... Also BB has the BS-1 open boxed for $300 plus a couple of 1400 Samsungs for $225... Now that is a deal....

http://www.amazon.com/Sony-BDP-S300-...2024487&sr=8-2

Update: For some reason the links aren't working. I used "Sony 300" in the search engine and came up with the below $400 price for a new unit.

It is AVS. They block links to Amazon.. But yes, the Sony BD-P300 is $399 at Amazon with free shipping and 5 free movies (mail in rebate). Hopefully B&M stores will also price this player @ $399 or less..