Its actually less than that because you pay tax on the 399 and then after you get the 100 credit... So for people in NY it is about 65 not to sign up for another credit card... However, I actually dont care, since I have been doing stuff like this for a while and dont really see an adverse affect on my credit (still close to 800).
But, I agree, some people may avoid opening another credit card up. That reminds me, gotta cancel a few credit cards (not my main cards with the longest history)...
I guess we are all in the same boat on this. Most are looking to go neutral with this deal - me being one of them. I guess the initial blu-ray supporters should also feel good, since they can find a hd-a2 for about 200 with the 5 movie deal. I just wish I could get a blu-ray player for that price, but this is close enough for me to hop in.
What pushed me over the edge is:
The company (coming out i about a week, Lost season 3, and The Rock)