Here's the latest and greatest. I must confess, after reading both Joe and Mark (A/Vspec) talk highly about Wide color mode in another thread today, I went back and tried it again. And ya know what? I DO like it better

Just some necessary tweaks to keep the red from pushing, but now I have a very, very nice deep "stop sign red" in my color test patterns that I didn't have before, along with more real-world-like hues in the rest of the color spectrum. Sooooo...here it is:
Lamp: Low
Auto Iris: Manual @37%
Color Space: Wide
Contrast: 99
Brightness: 50
Color: 49-50 (still deciding)
Hue: 50
Color Temp: Middle
Sharpness: 0 (0 for BR or HD material. +5 for standard def. upconverted)
Black Level Adjust: Off
Gamma Correction: Gamma 3
(Also applied A/Vspec Mark's Gamma Tweak in the service menu. Works like a charm to bring out detail without sacrificing black levels)
RCP: -6 on Red Color intensity
I also did the color (panel) convergence under the Tools menu. Added a nice little touch of sharpness to the pic. Just enough to be noticeable.
I know several of the settings are stock, but I can't help it...they just cal out that way! I guess Sony's really got this down to a science recipe.
These settings are pretty much "it" for me. I'm in Nirvana whatever disc I'm watching. I can't find a single fault with my image--rich blacks, fine detail, poppy but natural colors, image depth, the look and feel of film, and most of all IMAGE CLARITY and SMOOTHNESS OF MOTION--the two biggies I've been trying to achieve for seven years now with DVD. I remember my initial disappointment in 2000 when I found that VHS and LD--although lower resolution--had smoother, cleaner motion than DVD (being analogue is why), and have been trying to capture that naturalness ever since. Well (laugh!) I think I can finally say I've done that and MUCH more. My Sony BDP S2000ES is just outstanding as a player--much more film-like than the Samsung 1400 I demoed for a bit. Watched Troy on BR tonight and was really impressed with what I saw. I no longer feel any need to go see a movie in the theater.
Hope this helps people! Let me know how they work for you if you try them!
Omar