Originally Posted by STEELERSRULE
Even though I try to avoid these things, here is the bottom line:
O&A were handed the keys to the Rolls Royce, and it WON'T START. But this IS NOT THERE FAULT. I will explain why.
A Nationally Syndicated Talk Show Network GENERATED/CREATED by STERN over the period of 20-25 years. Not overnight. Not just HANDED to him. But over a period of 25 years to "build" his current empire.
READ THAT PREVIOUS SENTENCE AGAIN, FOR THOSE WHO ARE SLOWWW!!!
Howard was never handed anything. He helped build his own syndicated radio show, but it did not happen overnight. It took years to do it. At least 15 years before Howard TRULY became National.
Now I was born and raised in NJ, so I have known about Howard for a long time. But even I wasn't there in the beginning. I used to listen to him somewhat as a kid when he was on NBC in the afternoons(I used to like the fart noises and dirty jokes as I did my homework. Always kept the sound down because if the parents ever found out I was listening to him, would have gotten in serious trouble), but I really don't recall any of the programs.
Anyway, then I began my listening of stations like Z100 and 95.5 WPLJ. People that live in NYC or the burbs know these stations(at least when I was listening to them in the mid to late 80's/90's are geared towards what would be called the Tween generation. Pop music, some clean dirty jokes, a Jewish Mother Sweater Alert type of Weather report, and maybe some funny phony phone calls. Nothing too outrageous, but hilarious to stupid kids who like the current pop music(Maddona, Whitesnake, Bon Jovi, Bruce Springsteen, Wham, Duran Duran, Cindy Lauper, Quiet Riot, Hall and Oates, all the 80's Cheese, etc...) on the way to school on the bus in the morning. The bus drivers typically had these radio stations tuned in, if you were lucky to have a "cool" bus driver who had a radio installed into the school bus. Most didn't, but some did.
I didn't "rediscover" Howard until late in my Junior year of High School(1990). Began to get a ride in the morning with friends who had a driver's license, and we would listen on the way in. I was hooked back in, and have been listening ever since.
But even then(1990) Howard was by no means, NATIONAL. Not even close. People in the Tri-state area knew who he was, but go west of Philadelphia(even to north near Scranton/Wilkes Barre didn't know who the hell he was) and most people would say, "Who?"
Even his channel 9 show was mainly seen by those of us lucky enough to live in NJ/NY/Conneticut/maybe a little bit of PA because it was broadcast oin Channel 9 out of Secaucus, NJ. Alot of people never saw those shows, or will ever be exposed to them because of legal disputes between Stern and WWOR. They own the tapes, and he does not, and that irks him. They always will unless they develop a brain fart and let them go.
The point is O&A were given the keys to the kingdom, FOR NO GOOD REASON.
The idiotic executives at CBS just thought they could plug them in(after the David Lee Roth debacle), and it will MONEY , MONEY , MONEY again from advertisers, just like Stern.
That is not fair to them(O&A). They are NOT STERN. And if THEY thought they could just come in and take over, then they are fools as well. And there small fan base is really diluting themselves in thinking that.
O&A are not a nationally known product. They just aren't.
This is the main reason why they are being dumped by stations all over the country.
They NEVER did anything to help CREATE that success.
They did nothing to create those syndicated markets.
They(O&A and the executives at CBS) just thought they could step in and keep the train running smoothly.
It was DOOMED from the beginning.
Now, that being said, O&A will ALWAYS have a JOB. Without question. They have ENOUGH listeners in the NYC area(maybe the tri-state area, but they were just dumped in Philly) to be profitable for CBS. Maybe even ENOURMOUSLY profitable.
My God, NYC is the #1 radio market in the country, and they could be at the head of it.
And maybe after 10-15 years of continous hard work, and excellent ratings books, they will begin to sought after again by syndication.
But it is something they have to build themselves, and not just take Daddy's car(Howard Stern's syndicated radio juggernaught) and drive around like THEY bought it.
The CBS exec's and them screwed up big time. The lush days of tons of ad money is now over, and will never be recouped.
Times are changing.
O&A need to start from the ground(NYC PERIOD) and build if they ever want(this is there goal, or they would not be doing what they are doing now) the syndicated empire that Howard built for himself over a 20-25 year period.
That is a quarter of a century people. Took Howard a long time to build up to national recognition. Then he expanded into books, movies, tv, and everything else.
That is what O&A want, but don't seem to want to work towards. They appear to want that handed to them at this stage of their career. Not going to happen.
They must build it on their own. It may be too late for them to be THAT BIG.
They may just have to settle to being a top listened to radio staion in NYC, which is not too shabby.