Maybe this is just the start to some even bigger than the $99 player.
Maybe they will give them away for free. I mean really they already are 5 free mail in movies at $20 each is $100.
Maybe this black Friday they will have the A3 free if you buy ANY 5 HD-DVD movies?
How cool would that be?
Toshiba would not make any money on this other than what they get from each movie sold but hey it would move a lot of players lol

I don't think it's possible because Toshiba would not take that much of a loss but that would for sure sum up the war

I am just trying to think what else can they do that will sell a lot of players once these A2's are all gone. Unless Walmart really did buy a crap load of them.