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Hddvdnbc.com

post #1 of 32
Thread Starter 
Well! The fight is definitely on and Toshiba and HD DVD are not pulling any punches at all. Just caught the latest commercial on a major network tonight just before Leno on NBC. It's really do a good job of letting everyone know what HD DVD is compare to SD DVD. Congrats NBC and Toshiba. HD DVD is the best.

Did anyone else caught it?
post #2 of 32
Tell us more.
post #3 of 32
The game is on!!!! Let's play!!!!
post #4 of 32
Cool commercial, but I'm not sure I like HD DVD being compared to a broadcast HD football game (which is better than SD DVD, but not quite HD DVD quality)

Still, it's a great commercial.
post #5 of 32
try saying that five times fast!
post #6 of 32
Quote:
Originally Posted by mproper View Post

Cool commercial, but I'm not sure I like HD DVD being compared to a broadcast HD football game (which is better than SD DVD, but not quite HD DVD quality)

When it comes to the average person, quite honestly sports are the number one thing that people really see the improvement in HD.

So, while perhaps we don't view it that way, I think it speaks best to the larger audience about what it offers that people who don't have HDM...but do have HD...have seen.
post #7 of 32
geographically limited commercial

seems I should have read the rules to the contest before applying, I'm automatically disqualified because I don't live in the viewing area.
post #8 of 32
I think that is a great "inform j6p" type commercial. Simple, no technical terms (6x the detail vs 6x the resolution), and directly answers the most important question about HDM, "Why switch from DVD?"
post #9 of 32
Is this commercial on YouTube?
post #10 of 32
No, you can see it at www.hddvdnbc.com .
post #11 of 32
HD-DVD camp should feel great knowing that Marty Schottenheimer is the coach in this commercial.

He is known for one thing:
Losing when it matters most.
post #12 of 32
Quote:
Originally Posted by Merrick97 View Post

HD-DVD camp should feel great knowing that Marty Schottenheimer is the coach in this commercial.

He is known for one thing:
Losing when it matters most.

awww man, low blow! (long time chiefs sufferer). Didn't see anything on that site re: NBC, but the website suggests they might be steppin up a little. Wasn't peyton manning supposed to be in bluray commercials? If they have any brains at all they'll run that spot like crazy during the big game this weekend.
post #13 of 32
Thread Starter 
Quote:
Originally Posted by Merrick97 View Post

HD-DVD camp should feel great knowing that Marty Schottenheimer is the coach in this commercial.

He is known for one thing:
Losing when it matters most.

I did not realize that but thanks for pointing that out. It's mush have been the 6x resolution that made it so clear for you. The use of football player to explain HD DVD to J6P is kinda telling though. But who care. As long as they go out and get into the game.

On another note. I subscribe to Comcast HD. And I am very impressed with the PQ I get. I have a DCT6412 connected via component to 57" Toshiba and with the exception of all the pixel often seen because of the lower transmission rate in rapid moving scenes, it's just as good as HD DVD, colors, details, clarity, etc..especially with a 1081i picture.
post #14 of 32
cool stuff
post #15 of 32
It does a good job of explaining it out to J6P. Well done Toshiba.
post #16 of 32
Very good commercial. The HD DVD PRG has been kicking into overdrive with the ads now.

If the only issue with the ad is Marty, then you know its irritating the Blu-ray faithful.
post #17 of 32
This goes right to the biggest strength of HD-DVD in marketing terms (imho). "Blu-ray" is a fancy name but doesn't feel like a natural progression from what people already have under their tvs. I've been saying all year that Toshiba should push their HD-DVD players as a really good DVD player/upscaler which is also compatible with the next gen of disc which is what HD-DVD is. That way, J6P, as he is affectionately known, can buy a player as a replacement for what they've got and pick up the odd HD disc at a small risk should the format not take off. He can still rent standard DVD and play his existing collection and at dollar 99/199 he's not chancing that much.

Now, sure, BD can offer the same to him but I don't think that's immediately obvious. It feels like an entirely new format (which it is really) and I think Joe will feel like he's an early adopter - especially at those prices. And I don't believe Joe wants to watch movies on his Playstation when he's got a dvd player under the tv. The PS2 was the first really affordable way for him to get into DVD which offered a dramatically different experience to his VHS deck. The PS3 isn't a cheap anything and what he's getting from HDM is an enhanced version of something he's already got. It seems logical to me that if you want an enhanced DVD system you get an HD DVD system.

This was the plan all along of course until Sony complicated the whole situation in yet another attempt to own a proprietory mass market format. The amount of spin promoting BD as the so called natural winner is something I think will be laughed at by our children.

This is HD DVD's final stand, but it is quite possibly going to be a successful one...
post #18 of 32
For those of us who are in the right geographical area.... The contest runs between 10/31 and 12/30 and is "Limit one (1) Entry per person/ email address per day. "
post #19 of 32
Why aren't they promoting the features like PiP, Web access and those holy grail features that make HD DVD the supreme HDM player.....
post #20 of 32
Quote:
Originally Posted by 42Plasmaman View Post

Why aren't they promoting the features like PiP, Web access and those holy grail features that make HD DVD the supreme HDM player.....

I think they made the most out of the 30 sec commercial.
post #21 of 32
Quote:
Originally Posted by 42Plasmaman View Post

Why aren't they promoting the features like PiP, Web access and those holy grail features that make HD DVD the supreme HDM player.....

Aww, that's cute! Look at the itty bitty sour grapes.
post #22 of 32
Quote:
Originally Posted by 42Plasmaman View Post

Why aren't they promoting the features like PiP, Web access and those holy grail features that make HD DVD the supreme HDM player.....

Consumer Reports will do that
post #23 of 32
Quote:
Originally Posted by Shmack View Post

Aww, that's cute! Look at the itty bitty sour grapes.

He's been in damage control mode since yesterday. I hope the BDA is paying him well even though he's failing tremendously.
post #24 of 32
Toshiba has another new football ad (different from the Marty Schottenheimer ad).

(the ad is in the lower right-hand corner)

http://www.tacp.toshiba.com/hddvd/
post #25 of 32
Quote:
Originally Posted by Shmack View Post

Aww, that's cute! Look at the itty bitty sour grapes.

Thanks for the personal reponse.
I look forward to your other posts with informative information.
post #26 of 32
Quote:
Originally Posted by 42Plasmaman View Post

features that make HD DVD the supreme HDM player

Just felt like quoting this part, completely out of context.
post #27 of 32
I LOL out current BD commercials. Sony calls it "Blu-ray High-Def" now in commercials. They've finally realized how stupid it was to call the format "Blu-ray".
post #28 of 32
WOW.

Perfect commercial for J6P, perfect explanation that just about anyone would understand.
post #29 of 32
Quote:
Originally Posted by 42Plasmaman View Post

Why aren't they promoting the features like PiP, Web access and those holy grail features that make HD DVD the supreme HDM player.....

Because they are marketing to the masses, you know the people that the BDA cannot reach.
post #30 of 32
I like the message and I think it's delivered effectively within the brief, 30-second time limit.

You watch your sports in HD? Looks great, right? Well, you should start watching your DVDs in HD too. Look for this logo on the pretty red boxes. Done.


If someone wants a more detailed ad pitch, I'd encourage you to go to www.thelookandsoundofperfect.com and watch the one that unspools there. They have more room to breathe (2.5 minutes, if I recall correctly) and it really hits a home run.
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