Digital TV transition chief resigns
$1.5B for the coupon program and $5M for education? I know that the government is depending on broadcasters to get the word out, but so far I've seen all of one spot on TV, in the early morning hours.
At this point, with less than a year and a half to go, I would be skeptical that more than 2% of the population is aware of the digital transition.
Perhaps the thinking is that everyone on OTA is just supposed to transition to cable or satellite?
Even if ~11% use OTA, that's still a fair amount in a country of 300M+.
Quote:
On Feb. 18, 2009, tens of millions of televisions that are not equipped to receive digital signals will no longer be able to receive programming. Congress committed $1.5 billion for viewers to spend on converter boxes that will translate digital signals for older televisions, but only $5 million of the total was earmarked for consumer education.
On Feb. 18, 2009, tens of millions of televisions that are not equipped to receive digital signals will no longer be able to receive programming. Congress committed $1.5 billion for viewers to spend on converter boxes that will translate digital signals for older televisions, but only $5 million of the total was earmarked for consumer education.
$1.5B for the coupon program and $5M for education? I know that the government is depending on broadcasters to get the word out, but so far I've seen all of one spot on TV, in the early morning hours.
At this point, with less than a year and a half to go, I would be skeptical that more than 2% of the population is aware of the digital transition.
Perhaps the thinking is that everyone on OTA is just supposed to transition to cable or satellite?

Even if ~11% use OTA, that's still a fair amount in a country of 300M+.











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